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Untapped allows studios to sell last-minute, discounted spots on their own branded page, keeping the customer relationship and the full class dollar in-house.
GymNation is going all in on the FIFA World Cup with a giant desert sand mural, goal-triggered membership giveaways and in-gym watch parties.
SoulCycle CEO Evelyn Webster is departing after nearly six years to lead Audiochuck, the true crime podcast company behind "Crime Junkie."
Novo Nordisk's CEO says the company’s blockbuster obesity drugs could ultimately pull it into increasingly buzzy areas of healthcare, from longevity research to aesthetic medicine.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes.
Orangetheory Fitness is making its Italy debut with four studios in the greater Rome metro area and Technogym supplying strength equipment.
U.K. gym operator Fitness First is jumping on the red-light therapy trend through a new partnership with Bon Charge.
Crunch Fitness has launched Crunch Reform Pilates, a new reformer Pilates studio concept rolling out across 20 gym locations this summer.
Bilt's new Mindbody integration allows users to earn rewards for booking fitness classes at more than 7,000 studios nationwide.
Easy Mile Fitness, a top Planet Fitness franchisee, is doubling down on its Pacific Northwest presence, adding new gyms and updating current facilities in Oregon.
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