Extraordinary Brands has established an exclusive partnership with real estate firm Morrow Hill to drive franchise expansion.
For the first time, other gyms will now have access to Lumin Fitness AI-powered personal training tech, starting with Fitness Connection.
The global Pilates and yoga studio market is projected to reach $521 billion by 2035, a new market research report finds.
P90X creator Tony Horton has teamed with BODi, formerly Beachbody, to launch "The Power of 4," a program built for longevity and healthspan.
Club Pilates has signed a master franchise agreement to bring 20 studios to Bangkok, with the first location set to open next spring.
With Bodypump Heavy, Les Mills aims to make lifting heavy weights less intimidating, thanks to the power of group fitness.
Club Studio, which houses multiple boutique fitness modalities under one roof, is looking to reach 50 locations in the next 12 months.
Hyatt is taking over Peloton Studios New York for a morning of fitness classes, a wellness panel, coffee bar and custom swag.
Vasa Fitness, a fast-growing HVLP operator, welcomed Chris Griebe as chief operating officer and Danielle Petersen as chief marketing officer.
Telehealth platform Superpower is joining SoulCycle’s Fall Challenge to bring biomarker insights into the cycling studio.
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