Equinox To Accept HSA/FSA Funds for Memberships in Partnership With Flex

Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs

In a major new partnership, Equinox members will be able to use their Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for certain fitness and wellness offerings, opening up a world of new possibilities for many looking to access the luxury operator’s services.

Equinox has partnered with Flex, one of the top HSA/FSA payment platforms for health and wellness brands, to run the new offering.

Those tapping into their HSA/FSA funds can allocate them towards Equinox memberships, fitness and performance assessments, personal training services, recovery experiences and select programs focused on women’s health and longevity.

“Equinox at our core has always had a focus on preventive health and longevity. This is why we’re excited about this partnership that supports healthcare-aligned services without compromising the member experience,” said Equinox senior vice president/cost of sales and strategic partnerships, Parinda Muley. 

There are over $150 billion in HSA and FSA funds available across the U.S., according to Flex, with the platform adding that many consumers — including Equinox members — do have resources to invest in their health but have previously needed to navigate cumbersome barriers to do so.

The company also reports that on average, account holders give up roughly $450 in unspent funds each year. 

“Equinox sets the benchmark for modern wellness,” said Flex co-founder and CEO Sam O’Keefe. “Our role is to preserve the Equinox experience, making it effortless for members to use their health benefits while we handle compliance and complexity invisibly.”

Flex has continued to expand its fitness and wellness portfolio, adding brands such as Dermstore, Therabody, Omnilux and NordicTrack. Last year, the company raised $15 million in Series A funding to expand and enhance its operations amid the rise of HSA/FSA funds across wellness.