Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
The campaign, called “Bodybar Does Good,” is in partnership with the Fort Worth, Texas-based nonprofit, The Worthy Co.
Joi + Blokes has partnered with Spartan to launch Project 300, a 200-day study tracking 300 athletes’ biomarkers and training outcomes.
The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.
GymNation has unveiled a one-ton display made of forty weight plates to launch its new Strongman class in Dubai.
Branded as Nashville's original Lagree studio, Studio Novo Nashville is opening a second location in the city.
Gold’s Gym is opening the Southern California region to new franchise owners for the first time in 36 years.
EoS Fitness has acquired 23 Gold’s Gym SoCal clubs, expanding its footprint by nearly 20% and strengthening its position in the low-price gym vertical.
The Edge, an HVLP gym brand, is adding new classes including infrared yoga and semi-private strength training to its locations.
Budget-friendly gym chain YouFit is adding to its current tally of 53 open locations with two new amenity-filled clubs in South Florida.
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