FS8 is bringing Olympic Silver Medalist Kassidy Cook on board to build momentum for its concept that combines Pilates, tone and yoga.
JetSet Pilates has surpassed 200 studios sold as it scales through major markets and prepares to enter 2026 with 50 open locations.
Life Time will incorporate Aion’s patented weighted vests into its personal and group training classes, while members will receive discounts.
Aarmy, a high-intensity cycling and bootcamp workout brand in NYC, will go global with franchise partner locations in Singapore and Thailand.
Nrthrn Strong enters the NYC fitness scene with unique workout on a patented machine that mimics the rhythms of cross-country skiing.
Physique 57 returns to Manhattan with a new NoMad studio and an upcoming residency at the upscale Waldorf Astoria.
As part of the partnership, Fitness First will also serve as naming partner at the Fitness First Hyrox Frankfurt race later this year.
The agreement makes connected fitness company Ergatta World Rowing’s preferred partner for gaming and Esports initiatives.
Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands.
NASM's new survey of 500 fitness pros shows GLP-1 drugs like Ozempic are reshaping the industry and the role of personal trainers.
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