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Amsterdam's Rostudios is looking to disrupt a notoriously saturated, and expensive, NYC boutique fitness market, proposing a $25-per-class rate.
Hilary Duff is fronting Ladder's new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines.
Hyrox Youngstars, a fitness racing series for kids ages 8 to 15, is making its U.S. debut, starting with Salt Lake City and Anaheim.
Lululemon is boosting its North American footprint with a substantial investment in the Mexican market, with a new site launch giving greater access to its products for consumers across the country
SHA, a global health and wellness clinic with locations in Spain and Mexico, has spent more than two decades developing a model built around structured, science-based health optimization.
Genesis Health Clubs has acquired nine Wellbridge clubs across Colorado and New Mexico, continuing a multi-year expansion run.
Hyrox is adding Les Mills as official group training program partner. The fitness brands are uniting to highlight community and build exclusive training programs.
Fairmont Hotels & Resorts is rolling out immersive, property-specific wellness experiences and has tapped French soccer player Kylian Mbappé to draw attention to its “Wellness Without Walls” campaign.
Major franchisee CR Fitness Holdings is launching a competitive challenge, encouraging teamwork and engagement amid growing demand for social fitness
Myzone is continuing its tech-forward approach to boosting fitness engagement with the launch of the Switch 2.0.
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