Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
In the fitness and wellness space, a lot of attention is paid to equipment – the quality, versatility and durability. But comparatively little focus is given to one of the biggest aspects of any gym or studio: the flooring. This despite the vital role it plays in design, aesthetics and safety — and the major...
Strength training is no longer a niche offering — it’s a core part of what today’s members expect. But building a strength zone that supports a full range of lifters, movements, and training styles can be a challenge, especially when space is limited.
These days, gymgoers know exactly what they’re looking for, whether it’s the workout itself, the results they garner or the vibe of their surroundings. The gyms that can deliver on that trifecta are more likely to attract more members for longer. But knowing what needs to be done is a far cry from understanding how...
Built with premium materials and adjustable weight, The Carry Vest delivers on what hundreds of women say the industry has overlooked
While today’s gymgoers are aware of the long-term benefits of an active, healthy lifestyle, most are still also pursuing specific immediate outcomes — looking better in their clothes or improving sport performance. And nothing motivates exercise quite like results. The more gym members see and feel concrete results, the more likely they are to keep...
TRX’s new batch of tools upgrade time-tested movements to match modern needs around comfort and accessibility
Fitness has become more than a personal pursuit — it’s now a cultural driver shaping how people travel, where they stay and the kinds of communities they want to be part of. For hotels, gyms and wellness destinations, the facility floor has emerged as a deciding factor. In fact, fitness amenities consistently rank in the...
Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change
Through meticulous testing, open-access maintenance and relentless iteration, Concept2 builds on each success, producing machines that endure.
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