The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Blk Box provides strength training equipment for some of the world's top sports teams, along with big-name gym chains.
Rows of treadmills, bikes and ellipticals have long anchored the fitness floor, delivering reliable, steady-state training built around repetition and endurance. But as training preferences have evolved toward strength, and as operators look to get more out of their space and equipment, that model has begun to show its limits.
TRX and Aion have launched a co-branded weighted vest in TRX's signature colors, as research supports the benefits of weighted training.
Precor, the Peloton-owned fitness equipment maker, has landed a cardio deal with luxury operator Holmes Place in Portugal.
Tonal competitor Speediance is offering hands-on demonstrations of its new at-home strength machine, signaling a bigger push into the Western market.
It’s a busy 2026 for Vision Fitness, as the equipment brand announced a significant expansion of its commercial portfolio — with more than 60 product launches planned for this year.
Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports.
The "Dancing with the Stars" alum shares her fitness & wellness go-tos, from her brand The Movement Club's latest launch to foolproof protein mixes.
Rory McIlroy and Whoop give viewers a look at his other scores during his winning performance at The Masters.
Matrix Fitness has expanded its luxury hotel presence with the U.K.'s first complete Onyx Collection and a renewed partnership with ILHA.
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