With a focus on total cost of ownership and durability, Precor turns the equipment lifecycle from an operational burden into a business asset
American strength equipment maker REP Fitness is investing in global growth with the opening of a United Kingdom headquarters and flagship retail showroom.
The fast-growing, U.K.-based strength equipment supplier is targeting major international fitness chains in markets across the world.
Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
Strength equipment maker Blk Box reported record FY2025 revenue of £27 million ($36M), up 35%, as the brand targets $100M within five years.
The concept of fitness is expanding as consumers seek out modalities and studios that enrich their lives from the outside in. Gymgoers today are seeking holistic experiences that leave them stronger both mentally and physically, and set them up for continued health as they age. Franchises must find ways to align with this new direction....
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
In the fitness and wellness space, a lot of attention is paid to equipment – the quality, versatility and durability. But comparatively little focus is given to one of the biggest aspects of any gym or studio: the flooring. This despite the vital role it plays in design, aesthetics and safety — and the major...
Strength training is no longer a niche offering — it’s a core part of what today’s members expect. But building a strength zone that supports a full range of lifters, movements, and training styles can be a challenge, especially when space is limited.
These days, gymgoers know exactly what they’re looking for, whether it’s the workout itself, the results they garner or the vibe of their surroundings. The gyms that can deliver on that trifecta are more likely to attract more members for longer. But knowing what needs to be done is a far cry from understanding how...
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