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Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.
At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.
The two brands are coming together to create a unified performance ecosystem that leverages Echelon's tech and Primal's strength equipment.
With the help of its subsidiary Precor, Peloton is pushing into gyms with new Commercial Series products including a connected bike and treadmill.
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back
Fitnessmith has been named the exclusive U.S. East Coast commercial partner for Centr x Hyrox official product lines.
Freemotion provides the equipment and plan to help operators create an inviting strength training experience
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
In today’s crowded fitness market, experience has become the most important deliverable. Members aren’t just choosing facilities based on equipment or class schedules, they’re choosing how a space makes them feel.
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