Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The modern strength floor has become one of the most complex environments in fitness.
Amp, an AI-powered smart home gym maker, is bringing its tech directly to consumers, embracing in-person shopping.
Pulse Fitness has its sights set on the United States' commercial fitness equipment market.
Chief executive officer David Holz revealed what he described as a “full-body ultrasound machine” called the Midjourney Scanner as part of a new division Midjourney Medical.
Strength training spaces have long been built for a narrow user: serious lifters, mostly men. The equipment was often industrial, hyper-masculine and designed with little consideration for how it fit into everyday life outside the gym. Women especially were underserved, in both strength equipment design and training culture.That model is beginning to shift as fitness...
Boutique chain btone Fitness debuts the btFormer, a proprietary reformer made in Massachusetts, as it pushes past 50 studios.
Echelon's Meridian Pilates Reformer Commercial series is designed for gyms, studios, hospitality settings and more.
Wearable fitness company Pepper is bringing its dry electrical muscle stimulation (EMS) suit, which is already in use across 30 countries, to the U.S. market.
Across the Vision Fitness selectorized strength portfolio, the focus is on keeping things simple for users of all skill levels
Torque Fitness sees the future of strength in equipment that supports unrestricted movement and establishes cohesive, multipurpose gym floors
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