How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
When Extraordinary Brands acquired CycleBar, one of the first priorities was to listen to both operators and members. Within weeks of stepping into her new role, Brand President Lori Klein met with over half of CycleBar’s franchisees to gather direct feedback. One theme stood out: riders missed CycleBar Rewards, the loyalty program powered by Perkville...
Gareth Joyce is looking to widen Wahoo’s appeal beyond hardcore cycling enthusiasts and into the wider world of fitness.
ClubReady shows how smarter use of data helps operators create better experiences — and stronger bottom lines.
By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry
Mindbody helps operators transform software from a cost center into a growth engine, powering new revenue opportunities and smarter scaling.
From injury liability to data privacy concerns, an IP lawyer breaks down key legal issues involved in disseminating digital fitness content.
ATN breaks down fitness and wellness-focused business moves by Tom Brady and Dua Lipa, as well as recent US investments in padel.
Mindbody's annual report found that operators are optimistic despite concerns like inflation, and AI isn't taking away fitness and wellness jobs.
Daxko allows gym owners to make sharper, faster decisions, transforming member management from an administrative task to a competitive advantage.
As consumer wellness surges and new legislation expands HSA access, Flex makes it simple for brands to accept pre-tax dollars.
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