Fitness Business

Woman working out

Pvolve Plans Boston Launch for 2025

Pvolve will open a studio in Boston in 2025, marking the functional fitness franchisor's entry into Massachusetts.

People working out in gym

DISRUPT: F45 CEO Hints at Name Change, Talks Growth Plans

F45 Training CEO Tom Dowd has big plans for the brand, including a potential name change and a bigger push into wellness and recovery.

person in gym looking at tv

The Future of Fitness Marketing: Embracing DOOH

Discover the benefits of Digital Out-Of-Home (DOOH) advertising, from increased visibility and engagement to leveraging real-time data

a screenshot of the WithU Fitness App

McDonald’s and WithU Collab Boosted Fitness App Sign-Ups 297%

A unique partnership between McDonalds and WithU resulted in an explosive number of sign-ups to the fitness app.

Zenoti Innergize 2024 conference in Las Vegas

Spa/Salon Software Giant Zenoti Eyes the Gym Industry

Zenoti is making a serious push into the fitness industry, targeting multi-location gym brands with what it says is a superior product. 

an image of a fitness trainer and a client outside

Life Time Deepens NASM Ties as Personal Training Soars

Life Time and NASM are serving the luxury country club operator's personal trainers and instructors with continuing education and more.

Mark Mastrov

Mark Mastrov, a Fitness Industry Legend, Honored for Storied Career

The founder of 24 Hour Fitness, Mark Mastrov is a pioneer of the modern gym movement and a highly influential executive.

artwork for Unscripted podcast featuring Katalyst CEO Bjoern Woltermann

Unscripted: Katalyst CEO Bjoern Woltermann on the Magic of EMS Fitness

Bjoern Woltermann founded Katalyst, makers of an FDA-approved, at-home EMS fitness suit that's changing the way people work out.

exterior of a Barre Centric studio

Barre3 Adds Buffalo Brand Barre Centric in Latest Expansion

A mainstay in the Buffalo fitness scene since 2011, Barre Centric will become part of the fast-growing barre3 brand.

man works out on Centr Inspire machine

Centr CEO Andrew Sugerman on the New Inspire Series, Growth Plans

The newest fitness equipment launch from Centr, the Inspire Series, brings professional-grade quality to home gyms.