Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.
MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.
Facilities are seeing stronger engagement, premium upgrades and real health outcomes with innovative recovery technology.
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
Contrary to popular belief, legaly using music in your fitness facility isn’t as easy as pressing ‘play’ on your personal Spotify account.
At the ATN Innovation Summit, industry leaders explored how operators are navigating the increasingly complex world of wellness and recovery.
With tools like the Small Business Navigator, brands like Mastercard are helping SMEs thrive in an ultra-competitive landscape.
Sign Up to Our Newsletter
