Fitness Business
‘Late to the Game’: Body20 Aims To Make EMS Part of America’s Fitness Culture
Body20 is on a mission to bring electro-muscle stimulation (EMS) training to the forefront of fitness culture in the United States.
MADabolic Appoints Kristi Wass to Executive Team as VP of Marketing
With a focus on strategic growth, Kristi Wass will spearhead marketing initiatives to enhance the franchise’s brand
How PickleRage Uses Technology and Partnerships to Win the Game
As pickleball surges in popularity across the United States, PickleRage, an indoor pickleball club franchise, is capitalizing on the traction
From Trainer to CEO: Amy Boone Thompson’s Insights for the Industry
A seasoned leader, Amy Boone Thompson provides practical advice for fitness and wellness professionals looking to thrive
Pure Barre Launches Year Six of Fall Fit Challenge
Kicking off on September 3 and ending on November 1, the Pure Barre challenge encourages members to complete 30 classes in 60 days
CEO Corner: MADabolic Co-Founder Brandon Cullen on Steering Away from Inclusivity
The MADabolic co-founder knows his brand's approach to fitness is different and knows there's a demand for it.
Fitness Premier’s Small-Market Strategy: How Community Focus & Strategic Real Estate Drive 30% Growth
Fitness Premier takes a holistic approach to community building, engaging both within their gym walls and beyond.
Inside Retro Fitness’ Plan To Take Over the HVLP Gym Market
Retro Fitness currently has around 200 gyms open or in development, and it's eyeing at least 1,000 following a full-scale rebrand.
The Little Gym: Building More than a Business
From being a Lawyer to The Little Gym, one Franchisee tells her story of building a career and a community.
Bay Club Partners with Local Kitchens
The Bay Club has partnered with Local Kitchens, a multi-brand restaurant, to elevate its member experience.
