UFC Gym Picks BJJLink as SaaS Partner for BJJ Franchise Push

MMA.INC’s software will serve as the tech backbone for UFC Gym’s new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025

UFC Gym is deepening its relationship with MMA.INC, selecting the company’s BJJLink platform as the official gym management software for its new Brazilian Jiu-Jitsu (BJJ) franchise network, a concept that blends the full-body workout and mental discipline of BJJ with UFC Gym’s signature training programs.

The agreement marks a significant tech upgrade as UFC Gym plans to open more than 45 new studios this year.

“The BJJLink platform offers an intuitive and powerful back-end that empowers our coaches and BJJ studio franchisees to focus on what matters most, training and community,” UFC Gym CEO Adam Sedlack said. “This agreement gives us the technical scalability and operational consistency needed to support our ambitious rollout of new BJJ studios globally.”

The BJJLink platform is designed for martial arts businesses, offering tools to streamline member management, scheduling and payments for franchisees. Key features include mobile check-in and self-service kiosks, digital belt progression tracking, smart class and staff scheduling, and an integrated payment system that supports recurring billing and retail transactions via Stripe and other global processors. The software also enables referral tracking, CRM automation and e-commerce capabilities, allowing franchisees to manage leads, sell merchandise and monitor performance from a single platform.

MMA.INC and UFC Gym also plan to roll out the BJJLink-powered software at select international UFC BJJ studio locations in the second half of 2025.

“This extension validates our shared belief that the future of martial arts training is both physical and digital,” MMA.INC CEO Nick Langton said. “We’re proud to be the technology engine behind UFC GYM’s BJJ studio model and to deepen our long-standing relationship with the preeminent name in martial arts training.”