Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, interviewed countless C-suite executives, and attended too many trade shows around the world to count. She is currently a contributor to Athletech News covering industry trends, and recently left Penske Media/Fairchild Media Group (WWD, Sourcing Journal) to join Hertzman Global Intelligence as director of content. Her freelance articles have appeared in The New York Times, Washington Post, Northforker, Southforker, among many others. She holds a Bachelor of Science in Communications from Cornell University.
Top management consultants predict how GLP-1 adoption, shifting consumer behavior and new business models will reshape fitness and wellness.
In our monthly FitGrid x ATN benchmarking data dive, we tackle how the maturing Barre modality is evolving to attract new clientele.
Not just a perk, employee wellbeing is now a corporate business strategy, and it’s funneling new members into participating gyms.
Operators who move from fragmented tools to connected, intelligent infrastructure will see compounding advantages in efficiency, member experience and growth.
Knowing when, how, and where to expand a regional gym is always a challenge, but the right data can make the decision clearer.
Yoga studios see a dramatic shift in April; fewer newcomers walk through the door, but the ones who do are far more likely to stay.
Gyms and studios can see big benefits from a well-run branded merchandising operation, both in terms of revenue and community-building.
When it comes to HIIT, it’s not about getting people in the door, it’s about getting them to come back. And not just one time, either.
Exclusive benchmarking data on the hot Pilates modality shows what’s giving leaders in the field a leg up on member retention.
Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.
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