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Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, interviewed countless C-suite executives, and attended too many trade shows around the world to count. She is currently a contributor to Athletech News covering industry trends, and recently left Penske Media/Fairchild Media Group (WWD, Sourcing Journal) to join Hertzman Global Intelligence as director of content. Her freelance articles have appeared in The New York Times, Washington Post, Northforker, Southforker, among many others. She holds a Bachelor of Science in Communications from Cornell University.
Music doesn't just make working out more enjoyable—it can also make people perform better. As Bob Marley famously said: One good thing about music, when it hits you, you feel no pain.”
AI is transforming everything from coaching and retention to operations and personalization—not by replacing people, but by empowering them to deliver more meaningful experiences.
As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.
Zenoti's new fitness consumer survey reveals a chasm between the engagement members expect from their gyms, and what they’re actually receiving.
Top management consultants predict how GLP-1 adoption, shifting consumer behavior and new business models will reshape fitness and wellness.
In our monthly FitGrid x ATN benchmarking data dive, we tackle how the maturing Barre modality is evolving to attract new clientele.
Not just a perk, employee wellbeing is now a corporate business strategy, and it’s funneling new members into participating gyms.
Operators who move from fragmented tools to connected, intelligent infrastructure will see compounding advantages in efficiency, member experience and growth.
Knowing when, how, and where to expand a regional gym is always a challenge, but the right data can make the decision clearer.
Yoga studios see a dramatic shift in April; fewer newcomers walk through the door, but the ones who do are far more likely to stay.
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