Case Studies ATN Insights: Pilates Needs to ‘Own the First 30’ Lauren Parker August 31, 2026 Share on Facebook Share on Twitter Share via Email FitGrid As lead-to-first-visit conversion softens, retention data suggests the bigger opportunity for Pilates studios may be what happens after the client walks through the door. In… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro FitGrid Pilates retention