Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Co-founded by WNBA player Lexie Hull, the performance beauty brand is betting on athlete credibility over paid influencers.
Fabletics is betting that consumers will want jeans that function and feel more like their activewear than traditional clothing.
Ultrahuman is officially back in the U.S., marking its return after a period of disruption tied to an International Trade Commission (ITC) import ban.
A new wave of entrepreneurs is building padel clubs, leagues, events and digital platforms that could transform the fast-growing racket sport from a niche hobby into a serious business.
For years, leggings dominated the athleisure and performance markets. But retail data shows leggings’ share of activewear bottoms dropping from about 50% in 2021 to roughly 30% today as consumers gravitate toward looser silhouettes like joggers, wide-leg training pants and technical trousers to replace their see-through tights.
An Everhaus membership will combine doctor-supervised health assessments, fitness training and advanced recovery protocols.
Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.
Zygo claims to solve one of swimming’s biggest limitations: listening to audio underwater. Here's our honest review of the waterproof Bluetooth earbuds.
Sauna culture and contrast therapy continue gaining traction across the U.S., with Iron Mountain Hot Springs the latest to capitalize on the trend.
The pro athlete-loved wearable brand is offering its Life membership for free through a limited-time promo for Chase Sapphire cardmembers.
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