The ATN Innovation Summit is Less Than a Month Away
Join the industry’s top fitness and wellness leaders in New York City.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The Copenhagen-born fitness studio has opened its first U.S. outpost – here's what it's like trying the cross-country skiing-inspired workouts in NYC.
From massagers and electrolytes, we've rounded up the best marathon recovery products for runners for post-race pain relief at home and beyond.
We've logged thousands of miles testing the best running shoes, apparel, belts and more gear – these are our favorites for marathons and more.
Stanford’s sold-out event mapped the science and business models required to move preventive health beyond its early-adopter phase and into mass adoption.
Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.
Whether you're catching a long-haul flight, commuting by train or heading on a road trip, we've rounded up the best women's activewear traveling.
The Rafa Nadal Academy, the training center founded by tennis legend Rafa Nadal, is bringing its Padel Tour to the United States.
The key to reaching men in midlife isn't biohacking and age-defying longevity protocols; it's meeting men where there at in they're lives, argues Greg Scheinman.
ATN reviews Stelo, Dexcom’s first over-the-counter CGM that brings real-time glucose tracking to the wellness mainstream – see how it compares to the Lingo.
Smart ring maker Oura is deepening its push into women's health with a clinician-reviewed LLM offering personalized insights.
Sign Up to Our Newsletter