Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

An ad celebrating Cymbiotika's national launch in Target stores

Cymbiotika, a Bioactive Supplement Brand, Raises $25M in Celebrity-Filled Found

The San Diego-based Cymbiotika reeled in a star-studded seed funding round as it launches its first large-scale campaign across the U.S.

Rendering the new Tracy Anderson studio in Coral Gables, Florida

Tracy Anderson Opening Miami Studio, Marking First Southeast Location

The new location brings Tracy Anderson’s signature movement method and wellness philosophy to South Florida's Coral Gables.

woman does yoga while wearing an Oura ring

Key Takeaways From Oura’s Study on Physiological Changes During Pregnancy

A new study from Oura provides a detailed look at how the human body changes during pregnancy, drawing on data collected from the Oura Ring.

interior of the Alo Gym in New York City

Inside the Secret Alo Gym in NYC, Loved by Celebrities & Content Creators

ATN tried the much-hyped Alo Gym at the brand’s flagship store in NYC. Here’s what it’s like inside the exclusive wellness space.

Ergatta Debuts the Luxe, Expanding Its Reach in Connected Rowing

The company’s newest rower refines its original design with upgraded hardware and a focus on immersive, game-based training Ergatta has […]

Tone House Lift Off event

Tone House Expands 2025 Lift Off Into a Team-Based Strength Festival

The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.

people participate in a yoga class on the beach

Social Fitness Platform Sweatpals Raises $12M To Fuel the ‘Daylife Movement’

Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.

Equinox flags fly on a New York City building

Equinox Launches Data-Driven Women’s Health & Performance Program

Equinox's new program combines training, diagnostics and wearable data to support female members through every stage of life.

woman wears Figs x Set Active clothing

Figs, Set Active Partner on Limited-Edition Activewear Collection

Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.

Hydrow Rower

Hydrow vs. Ergatta: Which Smart Rower Wins at Home?

Ergatta leans into gaming and self-guided progress, while Hydrow doubles down on immersive storytelling and instructor-led workouts.