I Tried Prenuvo’s Enhanced Full-Body Scan With MRI & Bloodwork
ATN reviews Prenuvo’s Enhanced Screening, which combines a full-body MRI with bloodwork to create a complete picture of internal health.
Oura Adds Long-Term Stress Tracking, Other Preventive Health Features
Fresh off an $11B valuation, Oura is rolling out updates including a "Cumulative Stress" measurement, along with a redesigned app interface.
Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Alo Taps Sports Stars To Drive Men’s Performance Gear
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
Jennifer Aniston, Pvolve Launch Longevity Bundle Centered on Strength & Aging Well
Pvolve and Jennifer Aniston are introducing the "Longevity Bundle," developed in collaboration with the brand's head trainer Dani Coleman.
For Peloton’s Robin Arzón, Hyrox-Style Training ‘Is the Future’ of Fitness
Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.
Inside Tonal’s At-Home Pilates Push Led by Kristin McGee
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
Hyperice Expands Normatec Line With First-Ever Portable Hip Recovery Device
Hyperice's Normatec Elite Hips deliver cordless, clinical-grade compression therapy for the hips, IT bands and lower back.
Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
Nike Trainer Joe Holder: ‘You Don’t Need a Traditional Gym To Get a Great Workout’
Nike Global Trainer Joe Holder partnered with Vita Coco to turn Brooklyn's Domino Park into the Concrete Jungle Gym.
