Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes.
Over the next 12 months, the Australia-inspired HIIT brand is prioritizing direct expansion in Texas, Florida, Arizona, Tennessee and Illinois while selling into 50 territories.
The new Oura Ring 5 is 40% smaller than its predecessor, with a host of health and wellness features designed to turn the smart ring into a daily health companion.
Cold plunging has officially gone mainstream. Whether you're a competitive athlete, a weekend warrior or a wellness enthusiast, the best cold plunge tubs can help you wake up, recover, cool down and reduce inflammation. With temperatures rising and workout intensity peaking, there's never been a better season to harness the power of cold water therapy...
Frank Britt says AI-powered robotic massage company Aescape has a bright future despite recently entering insolvency proceedings.
Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing.
Amid the wellness boom, skincare chains are increasingly building their business models around preventative care and long-term treatment frameworks rather than pure beauty.
We tested out Rhone's latest spring collection of women's running apparel – here's our honest review.
For Mother’s Day, ATN spoke with female founders and leaders across the fitness and wellness industry about how motherhood has changed their approach.
We've rounded up the best expert-recommended supplements for women in their 20s, 30s, 40s & 50s, including for perimenopause, pregnancy & more.
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