Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

NordicTrack Ultra 1 Reform RX-S
Equipment

iFIT’s NordicTrack Enters Pilates With Ultra Reformer Series

iFIT has launched the NordicTrack Ultra Reformer Series, a connected Pilates reformer that blends thoughtful design with digital capability.

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Fashion

This Season’s Must-Know Activewear Collections for Training & Beyond

We've rounded up the best new activewear products and brands to watch in 2026, including Lululemon, Set, Forme, Bandit, Janji & more.

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Reviews

The Ergatta Rower Is On Sale for Black Friday – Is It Worth Buying?

We tested the Ergatta Rower, which blends sleek design with game-based workouts for a self-paced alternative to instructor-led fitness platforms.

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Cody Rigsby and Rosemary Shrager
Fitness

Peloton’s Cody Rigsby Talks ‘Tea Time With Cody’ Series, Filming Content in the UK

Cody Rigsby spoke about his return to London, his love of British humor and how Peloton continues to lean into culture-forward content moments

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Reviews

I Tried Myo Physical Therapy: The Whole-Body Approach Transformed My Running

Athletech News tested Myo, a new physical therapy concept designed to go above and beyond the typical PT experience.

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An ad celebrating Cymbiotika's national launch in Target stores
Finance

Cymbiotika, a Bioactive Supplement Brand, Raises $25M in Celebrity-Filled Found

The San Diego-based Cymbiotika reeled in a star-studded seed funding round as it launches its first large-scale campaign across the U.S.

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Rendering the new Tracy Anderson studio in Coral Gables, Florida
Fitness

Tracy Anderson Opening Miami Studio, Marking First Southeast Location

The new location brings Tracy Anderson’s signature movement method and wellness philosophy to South Florida's Coral Gables.

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woman does yoga while wearing an Oura ring
Wellness

Key Takeaways From Oura’s Study on Physiological Changes During Pregnancy

A new study from Oura provides a detailed look at how the human body changes during pregnancy, drawing on data collected from the Oura Ring.

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interior of the Alo Gym in New York City
Reviews

Inside the Secret Alo Gym in NYC, Loved by Celebrities & Content Creators

ATN tried the much-hyped Alo Gym at the brand’s flagship store in NYC. Here’s what it’s like inside the exclusive wellness space.

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Equipment

Ergatta Debuts the Luxe, Expanding Its Reach in Connected Rowing

The company’s newest rower refines its original design with upgraded hardware and a focus on immersive, game-based training Ergatta has […]

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