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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Boutique fitness brand Studio Pilates International has unveiled The Pilates Games, a 100-minute, scored format for reformer-based workouts.
Olly is moving deeper into the microbiome with the launch of Precise Probiotics, a new capsule-based platform designed to push probiotics beyond general digestive health and into more targeted, functional use cases.
Gruns is partnering with Olipop on a limited-edition release that blends functional nutrition with a familiar soda profile, as the greens brand continues to expand its presence in the broader wellness category. The Strawberry Vanilla Superfoods Greens Gummies reimagine one of Olipop’s best-selling flavors in a new format designed for both kids and adults, extending...
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The Peloton trainer and marathon runner shares her favorite running essentials, including recovery must-haves, shoes & more.
Co-founded with Ayesha Curry and Michelle Obama, Plezi returns with a reformulated product, refreshed branding and a broader push beyond traditional sports drinks.
Apple is making a bigger push into the global running conversation through a new partnership with the TCS London Marathon, but the tech giant's ambitions go deeper than that.
New York-based Climatic, which raised $10 million in seed funding, is betting that lung health could become the next hot wellness category.
We've rounded up the best gifts for golfers who love style, tech, music, including finds under $50, $100, $500 and $1,000.
Whether you're minimizing microplastics exposure or want to fry less, these non-toxic kitchen appliances & gear make healthy eating easy.
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