Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
In new workout programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over week.
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
SotoMethod is expanding its New York City presence with a new Upper East Side studio slated to open in Spring 2026.
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
The Los Angeles–based Natural Pilates will soon have four studios in New York City as it continues to expand nationwide.
Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.
Athletech News tried the 5-Day Kroma Reset – here's our honest review of the superfood-powered cleanse alternative.
We've rounded up some of the best healthy snack alternatives with no sugar, more protein and better ingredients that you can buy online.
Ultrahuman’s new smart-ring feature set can detect snoring, coughing and breathing disturbances during sleep using audio analysis.
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Sign Up to Our Newsletter
