Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

interior of the Alo Gym in New York City

Inside the Secret Alo Gym in NYC, Loved by Celebrities & Content Creators

ATN tried the much-hyped Alo Gym at the brand’s flagship store in NYC. Here’s what it’s like inside the exclusive wellness space.

Ergatta Debuts the Luxe, Expanding Its Reach in Connected Rowing

The company’s newest rower refines its original design with upgraded hardware and a focus on immersive, game-based training Ergatta has […]

Tone House Lift Off event

Tone House Expands 2025 Lift Off Into a Team-Based Strength Festival

The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.

people participate in a yoga class on the beach

Social Fitness Platform Sweatpals Raises $12M To Fuel the ‘Daylife Movement’

Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.

Equinox flags fly on a New York City building

Equinox Launches Data-Driven Women’s Health & Performance Program

Equinox's new program combines training, diagnostics and wearable data to support female members through every stage of life.

woman wears Figs x Set Active clothing

Figs, Set Active Partner on Limited-Edition Activewear Collection

Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.

Hydrow Rower

Hydrow vs. Ergatta: Which Smart Rower Wins at Home?

Ergatta leans into gaming and self-guided progress, while Hydrow doubles down on immersive storytelling and instructor-led workouts.

people wear Omorpho vests

Omorpho Introduces G-Vest Icon, a Fully Adjustable Weighted Vest

Omorpho has unveiled the G-Vest Icon, an adjustable weighted vest that expands on the brand’s MicroLoad technology for a customizable […]

man laying in plunge air

Is Plunge’s Air Inflatable Cold Plunge Tub Worth Buying? Here’s Our Honest Review

Is the Plunge Air inflatable tub worth buying? We tried the portable, space-saving cold plunge tub -- here's our honest review.

Oura Signs Licensing Agreements With Smart Ring Rivals Following ITC Ruling

The Finnish wearable company has signed new agreements with RingConn and Omate, aiming to establish clearer intellectual property standards in […]