Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
The Maze pairs non-alcoholic hospitality with wellness and social programming, discounts to NYC's hottest fitness brands and a robust dining experience.
Celebrity trainer Gunnar Peterson discusses how he's approaching recovery, strength training and wellness tech in the modern fitness world.
As winter takes its toll, we break down whether Tovala's smart-oven meal service can take the pressure off (and elevate) weeknight dinners.
The sleep tech company will support driver and team recovery; Eight Sleep branding will also be seen on Aston Martin Aramco Formula One cars.
Apple is reportedly shelving its standalone “Health+” service, instead folding tools into Apple Health as competition in wearables and AI-driven wellness intensifies.
Stakt translated its community from product to physical space with the debut of Stakt Studio, a two-day wellness pop-up held in New York City.
Function Health alleges Superpower made misleading claims around biomarker testing and clinical support, and in social media advertising.
The big game is Sunday, February 8 – and it's not too late to stock up on stylish team merch to wear alongside healthy snacks and drinks.
Founded by Neiman and fellow Rumble Boxing co-founder Andy Stenzler in 2025, The Pack is already preparing to scale beyond New York City.
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