The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Life Time is bringing its in-house fitness competition to North Texas, where its also opening a new studio dedicated to hybrid training.
Amid a crowded market for wellness, Hand & Stone's chief revenue officer Sherrill Kaplan has worked to position the spa brand around a promise for relaxation.
JetSet Pilates has surpassed 400 franchise territories sold, with its newest expansion including a three-unit deal to enter Las Vegas.
Amped Fitness is opening a new Sugar Land, Texas, flagship that may preview the future of the high-value, low-price (HVLP) gym category.
The women’s-only lifting concept, co-founded by SculptHouse founder Katherine Mason and Nike trainer Betina Gozo Shimonek, will debut in Dallas in September.
Apothékary has raised $16 million in fresh funding as the herbal tincture brand looks to accelerate retail growth and product innovation.
The platform is launching with 54 development territories across Bodyrok, Bunda and Sweat440.
Leaders from AXLE, Swthz, Solidcore and Jetset Pilates discuss how rising acquisition costs, shifting discovery habits and AI-powered tools are changing the boutique fitness marketing playbook
We've rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more.
We tested the Ninja Creami and the Ninja Creami Swirl frozen dessert makers – here's our honest review of the viral appliances
Sign Up to Our Newsletter
