Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Strava is giving strength training a much larger role on its platform, rolling out new tools for workout logging, muscle maps, partner integrations and social sharing.
Amid the wellness boom, skincare chains are increasingly building their business models around preventative care and long-term treatment frameworks rather than pure beauty.
We tested out Rhone's latest spring collection of women's running apparel – here's our honest review.
For Mother’s Day, ATN spoke with female founders and leaders across the fitness and wellness industry about how motherhood has changed their approach.
We've rounded up the best expert-recommended supplements for women in their 20s, 30s, 40s & 50s, including for perimenopause, pregnancy & more.
The original Aescape corporate entity is winding down after substantially all of the company’s assets were sold earlier this year through a foreclosure process.
The Alo Aloversary Sale is offering 30% off sitewide and up to 60% off markdowns, including celeb-favorite styles.
ETS Performance is expanding its national footprint in youth athlete training through the acquisition of Kula Sports Performance.
Oura is taking a meaningful step forward in women’s health, expanding its platform beyond cycle tracking into a more comprehensive view of hormonal health across key life stages.
Europe’s fitness market is entering a period of change, particularly for the luxury segment. Across different markets, operators are building larger clubs with more services, members are spending longer stretches of time on-site and investors are paying closer attention to businesses that can expand beyond a single location.
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