Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Onside, a new men's personal care brand backed by NBA All-Star Jayson Tatum, is built less around traditional grooming and more around body care for active men.
Bala, the cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach.
Smart ring maker Ultrahuman is integrating Abbott’s Lingo over-the-counter CGM as glucose data becomes a key frontier in connected wellness.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Therabody's CryoTherm Palm device, designed to help athletes manage heat during competition, has been already been used by England's national soccer team.
The update brings Siri AI to the wrist, expands Workout Buddy and adds perimenopause and menopause support as Apple continues turning the Watch into a more personalized health companion.
AG1 Pro combines AG1’s flagship nutritional powder with ingredients including creatine monohydrate, Calcium-HMB and zinc carnosine.
Home sauna culture has officially gone mainstream. Whether you want to detox, de-stress, speed up muscle recovery or simply unwind after a long week, the best home saunas of 2026 can help you do it on your own schedule. With heat therapy research accelerating and a new generation of compact, affordable units hitting the market,...
From menopause programs to hormone-tracking wearables, a wave of innovation is reshaping women’s health — even as gaps in care and clarity persist.
As longtime Oura wearers, we reviewed the new Ring 5 to see whether it offered better tracking, a more comfortable design and clearer health insights.
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