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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
As Oura pushes beyond consumer wearables into gesture tech, clinical integrations and enterprise partnerships, its latest collaboration with Vida Health signals a broader shift toward continuous, data-driven care.
Whoop's $299 blood-testing panels deepen the company's push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care.
The new rollout will see HigherDose near-infrared and red-light panels installed inside select CorePower Yoga classes.
The "Dancing with the Stars" alum shares her fitness & wellness go-tos, from her brand The Movement Club's latest launch to foolproof protein mixes.
Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership
Lululemon has spent the better part of a decade building durability, comfort and style into its apparel and, more recently, its footwear. With the recent launch of the Flat Mate and the ZenMode Mule, the Canada-based activewear brand is doubling down on a category that sits at the intersection of recovery, lifestyle and daily movement.
The Alo Trail blends performance features with its studio-to-street design ethos as outdoor running and hiking ramp up for summer.
Whether you're building muscle for overall strength or on a GLP-1, we've rounded up the best supplements for strength training.
The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public.
We tried HigherDose's $599 showerhead with water filtration & red light therapy to see if it made a difference on our hair & scalp – read our honest review.
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