About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

woman wears an Oura Ring

Women Get More Sleep Than Men, but They’re More Stressed, Too, Oura Report Finds

Oura released its Year in Review report, which offers data-backed insights into global sleep, cardiovascular and step-count trends.

I Tried Equinox Hotels’ New BioRegenesis Facial, Created in Partnership With Dr. Robert Dorfman

ATN reviews Equinox Hotels' new skincare partnership with Dr. Robert Dorfman, which bridges spa-level treatments and clinical care.

man looks at his phone while wearing AirPods

AirPods Pro 3 Are On Sale: Why Apple’s New Earbuds Are Worth the Upgrade for Fitness

We tested out Apple's new AirPods 3 earbuds to check out the latest heart rate sensing feature, noise canceling & more – are they worth $249?

higherdose Infrared Sauna Blanket

HigherDose’s Bestselling Sauna Blanket Is On Sale: Is It Worth Buying?

The HigherDose Infrared Sauna Blanket has changed the at-home self-care game, but how does it compare to competitors? Read our honest review.

exterior of Gymshark's new Bond Street flagship store in NYC

Gymshark Makes Its Biggest Bet Yet on the US Market With New NYC Flagship

Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City.

The Best Skin and Hair Care Products for Beauty Longevity

Athletech News rounded up the best skincare and haircare products for long-term skin health Wellness-obsessed consumers have turned their attention […]

Five Days, Five Drops: Shop Set Active’s Holiday Mini Launches Before They’re Gone

The brand’s week-long lineup of limited releases runs through December 12, pairing new active sets with cozy layers and time-sensitive […]

Alex Cooper’s Unwell Expands Into Booming Energy Drink Category

Unwell Hydration is changing its name to Unwell Beverages as it introduces a functional energy drink lineup coming exclusively to Target

No Strings Adds Barry’s Exec Chair Joey Gonzalez Ahead of Padel Launch

Joey Gonzalez, the longtime Barry’s CEO who helped turn the brand into a global fitness powerhouse, is stepping into the fast-growing world of padel.

Product shot of Viome's at-home intelligence test

Viome’s Full Body Intelligence Test Is $100 Off – Can It Revolutionize Your Gut Health?

We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying.