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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Gainful creates personalized nutrition and supplement packages based on an online quiz, and offers access to registered dietitians.
Fabletics, the Kevin Hart and Kate Hudson-backed activewear brand, is celebrating one decade by launching redesigned pieces from its past.
Founded by a former pro athlete, Tone House offers community-oriented group fitness classes inspired by sports strength and conditioning.
“The Longevity Game with Tracy Anderson" will air weekly, featuring guests ranging from Olympic athletes to scientists.
Wellness brand Hyperice already sued rival Therabody and is now filing litigation against many other companies over its massage gun tech.
Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.
Looking to start the new year off on the right foot? These are some of the best wellness products on the market in 2024.
The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.
Tesla has submitted a trademark application for a new piece of exercise equipment, a hammer inspired by its famous Cybertruck.
A Ro advisor, Dr. Rachel speaks about the confluence of mental and physical health in weight loss and misconceptions around GLP-1s.
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