Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Nutrition

Bodyarmor Launches Flash IV Electrolyte Drink for Rapid Rehydration

Flash IV from BodyArmor contains significantly more electrolytes than traditional sports drinks along with essential vitamins and minerals

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Fitness

Pvolve President Julie Cartwright Talks Franchise Growth, Jennifer Aniston Deal

Pvolve has had an impressive year, including a recent rebranding and celebrity partnership with Jennifer Aniston.

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Tech

Power Plate Launches Stability Bar for Added Support During Lower-Body Exercises

The Power Plate Stability Bar offers extra balance support during lower-body standing exercises and integrates with the Power Plate Move.

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Tech

Google Pixel Watch Gets Health & Fitness Upgrades; Can It Challenge Apple?

Advanced wellness features like blood oxygen tracking, heart rate alerts and auto-pause for workouts make Google's watch more competitive

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Reviews

The 5 Best Health and Fitness Gifts for Father’s Day

From high-tech wearables to the best in athleisure, Athletech News rounded up the five best Father's Day gifts for the fitness-focused Dad.

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Fashion

Jonah Hill Launches Satirical but Purposeful Wellness Brand, Meaningful Existence

The new brand from Jonah Hill is humorous but mission-driven and offers products like clothing, footwear and wellness accessories.

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Brea Ballard, the new World Gym Marketing VP, smiling
Fitness

World Gym Exec Brea Ballard on How Digital Is Changing Fitness Marketing

Brea Ballard speaks exclusively with Athletech News about her new role, her goals for World Gym and how fitness marketing has changed.

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Tech

Oura Now Lets Users Share Sleep, Health Data With Family, Friends

Oura Circles allows users to track their activity and sleep through the ring and also engage with loved ones for encouragement

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Fitness

Aktiv Solutions Unveils Forma, its New Strength-Training Equipment Line

The Forma lineup from Aktiv Solutions includes premium Olympic racking, free-weights and benches that exude quality in every component.

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Tech

Apple Unveils Vision Pro Headset. Here’s What It Could Mean for Fitness

Many anticipate that Apple will use the Vision Pro headset to enhance its fitness offerings, including Fitness+ and the Apple Watch.

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