Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Remedy Place’s Dr. Jonathan Leary on the Rise of At-Home Wellness

The founder of Remedy Place spoke with Athletech News about his newest venture, Remedy rooms, an upcoming line of at-home […]

Apple Reportedly Planning Robust Health Updates for AirPods

Apple is said to be working on updates to its AirPods line that would include better hearing health features and body temperature tracking.

Endel, 6LACK Collaborate To Turn New Album Into Wellness Songs

Leveraging Endel's generative AI technology, the collaboration introduces two new versions of 6LACK's album "Since I Have A Lover."

How Can Fitness Brands Fight Online Infringement? IP Awareness Is Key

With the rising prevalence of fakes, fitness and wellness brands need to be more diligent than ever to fight online infringement.

Oura Partners With Glucose Platforms To Track Link Between Blood Sugar & Sleep

Oura Ring now integrates with continous glucose-monitoring (CGM) platforms Veri, Supersapiens and January AI.

PowerBlock, Asensei Partner To ‘Disrupt’ Connected Fitness

Now, when an athlete picks up a PowerBlock dumbbell, asensei's advanced computer vision can track the weight in real-time.

CorePower Yoga Aims To Empower Teens With Free Summer Program

In an effort to support the mental and physical health of teenagers across the country, CorePower Yoga announced a free teen summer program.

Product of the Week: O2 Hydration

O2 Hydration is a 100% carbon-neutral sports drink. It may just be able to rival some of the big sports drink players.

CEO Corner: How Legends Founder Scott Hochstadt Turned an Apparel Brand Into a Lifestyle

Hochstadt has partnered with celebrities like Quavo, Baker Mayfield and more to grow the Legends brand into more than just an apparel line.

Bodyarmor Launches Flash IV Electrolyte Drink for Rapid Rehydration

Flash IV from BodyArmor contains significantly more electrolytes than traditional sports drinks along with essential vitamins and minerals