Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The CorePower Yoga and EleVen by Venus Williams collection launched today and brings to life a custom collection of yoga-ready activewear.
Perch uses 3D cameras and machine learning to quantify weight room performance. The Nets, Pistons, Heat and Magic are leveraging the tech.
Michelle Furniss of Xplor Technologies explains why silent cancellations occur and shares best practices to prevent their occurrence Silent cancellations are when gym-goers cancel their…
Plunge's All-In tub has easier setup, maintenance and improved cooling tech. Read our honest review to see if it's worth paying almost double the original.
The kit includes a Gen 3 Oura Ring, an Oura x Equinox branded ring cover, charger, leather pouch and a one-year Oura membership.
ATN spoke with Jaime Waydo about the company’s new advanced generative AI tool and Whoop's future plans around artificial intelligence.
Plunge's new product is almost twice as expensive as its signature cold plunge tub, coming packed with features including app connectivity.
Consumers can now pay for Hyperice products with HSA/FSA funds using Sika Health’s integrated payment technology.
Mohamed Sanu, Sean Weatherspoon, Christian Blake, and Elijah Wilkinson have joined the ownership group of Legacy Sports Complex.
The five-part “Driven Beyond Limits” series celebrates the contributions of female engineers in the world of Formula One racing.
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