Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Hyperice Adds Heat Therapy to Hypervolt Line

Hyperice has turned up the heat on recovery and muscle relief with the launch of a heated head attachment for its Hypervolt percussion massage guns.

Samsung Has Big Plans for AI-Powered Food & Cooking App

Samsung Food will act as a personalized cooking assistant for more than 160,000 recipes. The platform also includes nutrition features.

Oura, Talkspace Partner To Merge Sleep Data & Mental Health

Oura and Talkspace have partnered to give users new ways to share their personalized sleep data with licensed therapists.

EoS Fitness Adds Power Plate Recovery Tech to its Gyms

Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain's locations.

woman wears a Garmin venu 3

Garmin Unveils Venu 3 Watches, Prioritizing Accessible Health & Fitness

On top of fancy tech, Garmin’s new smartwatches offer fitness insights and accessibility features for every type of athlete.

John McEnroe Tennis Academy Unveils Eye-Tracking Fitness Wearable

FalconFrames is a neuro-visual wearable that coaches athletes on where to focus their eyes during training.

MilkMate Aims To Make Breast Pumping Easier for Working Moms

MilkMate, a breast pumping solution company, recently secured FDA clearance and closed a $5 million seed round.

Product of the Week: Dream Recovery Performance Sleep Masks

Dream Recovery's premium sleep masks are made with 30 momme silk and have 8 layers of stuffing to keep light out.

Jennifer Aniston in a Pvolve ad campaign cover

Pvolve, Jennifer Aniston Focus on ‘Strength’ in Debut Ad Campaign

Pvolve launched its first global ad campaign featuring actress and producer Jennifer Aniston, who recently signed on as a brand partner.

MyFitnessPal Launches Pregnancy Nutrition Program

MyFitnessPal partnered with fitness expert and expectant mom Deja Riley to develop a plan to help ease pregnancy symptoms and increase energy.