Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Recovery, stress management and sleep quality were top of mind for fitness enthusiasts in 2023, according to Whoop's Year in Review.
The newest addition to the Tracy Anderson Method, HeartStone weighted energy trainers are embedded with hand-cut rose quartz.
Alonzo Wilson founded Tone House in 2014 to bring elements from sports conditioning to mainstream fitness.
Aviron is making big moves in the connected rowing market with the launch of its new lower-cost rower and a retail expansion.
Aktiv Solutions' Bryan Green says fitness operators must utilize physical space in creative ways and lean into technology to win in 2023 and beyond.
If you're a serious runner, Feetures socks are a fantastic investment in your feet and your running wardrobe.
An increasingly popular bodywork that involves gentle pressure on the head, neck and back, does craniosacral therapy actually work?
Oura's CEO said the hiring of Jason Oberfest marks the start of a new data- and health-focused chapter for the smart ring maker.
GoRuck gear can easily transition from adventurous hikes to city streets, but is it worth the premium price tag?
Already the country's largest sugaring hair removal and sunless tanning destination, Sugared + Bronzed is set to grow even bigger nationwide.
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