Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Elastique activewear artfully lies at the intersection of apparel and lymphatic massage. But does it deliver on its purported benefits?
A deal for Peloton would turn Apple Fitness+ into one of the largest connected fitness services globally, but there are reasons for skepticism.
Gympass has integrated with Apple Fitness+, meaning more than two million employees will have now access to the fitness subscription service.
The Pilates franchise with locations in Brooklyn, North Carolina and Kentucky offers classes designed for pregnant women and new mothers.
GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.
Apple is as committed as ever to fitness and wellness, rolling out new golf workouts, a meditation theme and celebrity features.
LumosTech's sleep mask combats jetlag and helps professional athletes and everyday consumers alike get better quality shut-eye.
Wellness brand Hyperice alleges several products made by its rival Therabody infringe on Hyperice’s patented percussion massage technology.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
Claghorn started Sugared + Bronzed with just $500, growing it into the nation's largest sugaring hair removal and sunless tanning destination.
Sign Up to Our Newsletter
