Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Crunch Fitness CEO on Franchise Growth, Real Estate ‘Opportunity’ for Gyms

Jim Rowley of Crunch sheds light on the gym chain's differentiating features, impressive franchise growth and future plans.

WNBA’s Connecticut Sun, LumosTech Team Up To Optimize Athlete Sleep

LumosTech and the Connecticut Sun will explore how advanced sleep technology can impact performance in the world of professional sports.

Samsung Adds Fitness & Sleep Features to New Galaxy Watch Models

A new suite of health and wellness features makes Galaxy Watch6 Samsung's most fitness-forward wearable to date.

New York Sports Club, Garmin Team Up for Fitness Tracker Challenge

NYSC trainers will use Garmin devices and collaborate on social media to show members how to best use their fitness trackers.

Product of the Week: Is Oura Ring Worth the Hype?

Athletech News tested the Oura Ring for several months to assess its strengths and weaknesses and deliver a final verdict on whether it's worth the hype.

Hume Opens Outpost in Venice Beach as Wellness Clubs Flourish

Hume, a wellness club and members-only community, is the latest in a recent upswing of upscale, health-focused community spaces.

Centr, Lifespan.io Execs Talk Partnership, How To Make Aging Science Accessible

The tie-up between Chris Hemsworth's Centr and Lifespan.io aims to accelerate the development of effective interventions for age-related diseases.

Practice Better Acquires That Clean Life To Add Nutrition Planning Features

The deal, valued in the eight figures, will allow Practice Better users to integrate nutrition offerings into their health and wellness services.

Nobull Eyes IPO After Major Investment From Bodyarmor’s Mike Repole

Repole has a history of successful exits, including the $5.6 billion sale of Bodyarmor to Coca-Cola in 2021 and the […]

The 25 Best Self-Care Gifts of the Summer for Fitness & Wellness Fanatics

On the hunt for the best self-care gifts? Athletech News rounded up 25 products that will elevate and enhance your life.