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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness.
From new health data integrations to its first partnership with a gym chain, Apple is quickly becoming a major fitness and wellness player.
Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning.
TRX is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom Suspension Trainers for both franchises.
Athletech News has tested and rounded up the 25 best fitness and wellness holiday gifts of 2023, from workout gear to red light face masks.
Therabody's all-in-one massage gun comes packed with high-tech recovery features, but is it worth its $599 price tag?
Recovery, stress management and sleep quality were top of mind for fitness enthusiasts in 2023, according to Whoop's Year in Review.
The newest addition to the Tracy Anderson Method, HeartStone weighted energy trainers are embedded with hand-cut rose quartz.
Alonzo Wilson founded Tone House in 2014 to bring elements from sports conditioning to mainstream fitness.
Aviron is making big moves in the connected rowing market with the launch of its new lower-cost rower and a retail expansion.
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