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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The South Korean tech giant is investing in health wellness with the Galaxy Ring, setting up a battle with smart ring leader Oura.
Designed for fitness and wellness businesses, Mindbody Insurance looks to streamline the process of getting coverage while reducing fees.
From magnesium to greens powders, these are some of the top longevity supplements to help you live better, longer.
The gamification features include in-studio challenges and in-app goal tracking, designed to help boutique fitness brands build community.
Sepel, a popular Australian nutritionist, founded JSHealth to combat the prevalence of fad dieting with science-backed supplements.
Looking to take your summer wellness routine to the next level? ATN offers everything from the best breakfast to a next-gen foam roller.
Hyrox announced GoodLife Fitness, Canada's largest gym brand, as the official title sponsor for Hyrox Toronto 2024 this October.
Smart ring giant Oura will allow French brand Circular to continue selling its smart ring and app in exchange for royalty payments.
Breibart happened upon Pilates decades before it became popular, and has helped drive the workout modality's explosive growth in the U.S.
Backed by former NBA star Stephon Marbury, Chamelo is innovating in the sunglasses space with a fitness-focused pair.
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