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The Event Fitness & Wellness Owners and Operators Can't Miss.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Those looking to add a little magic to their workouts should look no further than the Supernatural app, available on the Meta Quest.
ATN tests and reviews Future, a virtual personal training app with a twist: a real person on the other side of the screen.
Fitness brand Pvolve has teamed up with at-home wellness tech company HigherDose to offer three new rest and recovery-focused classes.
The cold plunge company unveiled its Evolve Series, which includes affordable and portable tub offerings.
Athletic Cosmetic Company is eyeing the promising sports and fitness makeup market with products that are sweat and water-resistant.
Mindbody and ClassPass released their annual Wellness Index, unveiling the ten healthiest cities in the United States.
The Reebok Floatzig 1 shoe brings comfort and a retro aesthetic to the road, but will it hold up run after run?
A former Sony and Activision Blizzard exec, Amy Longhi is helping Centr build out its ecosystem of fitness and wellness products.
Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.
With a variety of proclaimed benefits including better ingredient absorption compared to pills, skin patches are an emerging wellness trend.
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