Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool.
ClassPass has unveiled its latest innovation: the integration of food and beverage options into its bookable fitness and wellness experiences.
The investment and formation of a Scientific Advisory Board signal Therabody's commitment to creating scientifically validated products.
Tim Rosa, a former Fitbit executive, will look to make Somnee a household name in the world of sleep technology.
Solidcore might be one of the most challenging boutique fitness workouts, and it will almost certainly work your muscles in new ways.
TRX, the brand behind the world's most iconic suspension trainer, celebrated its 20-year anniversary by breaking a world record.
Therabody has launched Reset Rewards, a new membership program in use at its in-person wellness centers across the country.
Fitness software companies Xplor, Club OS, ABC Fitness, Club Automation and ClubReady share their IHRSA 2024 plans.
ClassPass, a popular mobile booking app, has profoundly changed the boutique fitness sector since its inception in 2013.
Orangetheory Fitness and Hannah Berner have partnered to make the fitness community more welcoming using comedy.
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