Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Whoop CTO on AI in Fitness, What’s Next for Coach

ATN spoke with Jaime Waydo about the company’s new advanced generative AI tool and Whoop's future plans around artificial intelligence.

Plunge Goes ‘All-In’ With New, Premium Cold Tub

Plunge's new product is almost twice as expensive as its signature cold plunge tub, coming packed with features including app connectivity.

Hyperice Accepts HSA/FSA Funds, Expanding Access To Wellness Tech

Consumers can now pay for Hyperice products with HSA/FSA funds using Sika Health’s integrated payment technology.

Ex-Atlanta Falcons Players Enter Fitness World With Legacy Sports Complex

Mohamed Sanu, Sean Weatherspoon, Christian Blake, and Elijah Wilkinson have joined the ownership group of Legacy Sports Complex.

Oracle Red Bull Racing Series Highlights Women in Sports & Engineering

The five-part “Driven Beyond Limits” series celebrates the contributions of female engineers in the world of Formula One racing.

Product of the Week: Nobull Ripstop Runner

Athletech News took the Nobull Ripstop Runner shoes for a spin to see how they stack up to other running shoes on the market.

Oura Now Helps Users Understand & Manage Stress

Smart ring maker Oura has also partnered with Headspace and Thrive Global, giving users acess to meditation and stress management content.

Endel, Chad Lawson Partner To Help People Meditate Through Music

Artist Chad Lawson has collaborated with Endel to create a reimagined meditation soundscape version of his 2022 album, "breathe."

Pvolve Expands to Southeast, Opening Nashville Franchise Location

Pvolve, a fast-growing functional fitness brand, is looking to open 250 studios by 2025 across the U.S., U.K. and Canada.

CorePower Yoga Partners With Matthew & Camila McConaughey Foundation

CorePower Yoga has partnered with Matthew and Camila Alves McConaughey's foundation to make yoga more accessible to inner-city high school students.