Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Pvolve Adds Senior Execs as Franchise Growth Continues

Stacey Heald and former Oura exec Alexis McDowel join Pvolve, a rapidly expanding functional fitness brand.

Barry's members working out inside the studio

Barry’s Expands Internationally, Brings Cycling Class to LA

Barry’s is expanding its Ride x Lift class format to its flagship location in West Hollywood while opening new domestic and global locations.

Oura, Samsung & More: The Smart Ring Era Is Here

Smart rings made waves at CES 2024 as wearable health and fitness becomes more mainstream and high-tech. Can anyone challenge Oura?

CEO Corner: Ginger Ressler on Fabletics’ Activewear Rise

Ginger Ressler co-founded Fabletics in 2013. Since then, the brand has become one of the biggest names in activewear.

Product of the Week: Gainful Personalizes Nutrition Better Than Most

Gainful creates personalized nutrition and supplement packages based on an online quiz, and offers access to registered dietitians.

Fabletics Celebrates 10 Years With Throwback Collection 

Fabletics, the Kevin Hart and Kate Hudson-backed activewear brand, is celebrating one decade by launching redesigned pieces from its past.

Studio Spotlight: Train Like an Athlete at Tone House in NYC

Founded by a former pro athlete, Tone House offers community-oriented group fitness classes inspired by sports strength and conditioning.

Tracy Anderson Enters Podcast Space in Latest Wellness Move

“The Longevity Game with Tracy Anderson" will air weekly, featuring guests ranging from Olympic athletes to scientists.

Hyperice Sues More Brands, Retailers Over Massage Gun Patent

Wellness brand Hyperice already sued rival Therabody and is now filing litigation against many other companies over its massage gun tech.

Functional Fitness Has Benefits for Women Over 40, Pvolve Study Finds

Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.