USC’s MarShawn Lloyd Prizes Recovery & Nutrition to Stay on Top of His Game
USC running back MarShawn Lloyd spoke about how his health and wellness routine and NIL partnerships are influencing him this season.
Bala Eyes Wider Consumer Base With Target Retail Deal
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
Product of the Week: Is Pro Oxygen KT Tape Better Than Old-School Alternatives?
Pro Oxygen KT Tape is a high-quality, durable kinesiology tape made with infrared mineral powder to enhance cellular oxygenation.
Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech
Whoop Coach provides custom-designed training plans, routines and recommendations. It also answers users' health and fitness questions.
Nike, Strava Launch Run Club & Training Club Integrations
Nike members can now sync their workouts with Strava while Strava users can access Nike’s content for guidance, motivation and tips.
Nautilus Embraces Connected Fitness With Schwinn 490 Elliptical
The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.
Science of Sport Combines Education & Fitness To Teach Kids About STEM
Science of Sport has partnered with the Arizona Diamondbacks, Los Angeles Dodgers, Memphis Grizzlies and Chicago Cubs.
New York Jets Ink Wellness Partnership With doTerra for 2023 NFL Season
Jets players have been using doTerra's essential oils for a better night’s sleep and improved respiratory health.
Product of the Week: Can the Lumos Mask Help You Get Better Sleep?
The Lumos Mask is a fantastic solution for people who frequently travel or have trouble sticking to a set sleep schedule.
Candy After Class: The Rise of the Feel-Good Fitness Studio
While some boutique fitness studios are leaning into intensity, others are finding success with a “come as you are” attitude.
