Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Samsung’s lawsuit alleges that Oura’s actions indicate an intention to challenge any new entrants into the U.S. smart ring market.
Hyrox, known as the “marathon of fitness”, hosted a groundbreaking fitness competition in New York City this past weekend on Pier 76, hosting over 5,300 athletes for its most-attended race in the United States to date.
A study found that certain VR workouts on the Supernatural app have similar fitness benefits to activities like running and boxing.
Available exclusively on Meta Quest 3, the Alo Moves fitness app allows users to interact with 3D versions of popular fitness coaches.
Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB.
Thielen is among several NFL players to link up with ETS Performance, which trains youth, college and pro athletes for sports and also life.
Hyrox hosted over 40 global races featuring 90,000 athletes and 50,000 spectators in 2023, and it's poised to keep growing those numbers
Eight Sleep's latest Pod 3 system is touted as the best way to cure night sweats and personalize temperature regulation for better sleep.
Parsons, who spearheaded the launch of PXG's apparel arm back in 2018, is working to make golf more inclusive, particularly for women.
For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands for hot weather workouts.
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