Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Nike, Strava Launch Run Club & Training Club Integrations

Nike members can now sync their workouts with Strava while Strava users can access Nike’s content for guidance, motivation and tips.

Nautilus Embraces Connected Fitness With Schwinn 490 Elliptical

The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.

Science of Sport Combines Education & Fitness To Teach Kids About STEM

Science of Sport has partnered with the Arizona Diamondbacks, Los Angeles Dodgers, Memphis Grizzlies and Chicago Cubs.

New York Jets Ink Wellness Partnership With doTerra for 2023 NFL Season

Jets players have been using doTerra's essential oils for a better night’s sleep and improved respiratory health.

Product of the Week: Can the Lumos Mask Help You Get Better Sleep?

The Lumos Mask is a fantastic solution for people who frequently travel or have trouble sticking to a set sleep schedule.

Candy After Class: The Rise of the Feel-Good Fitness Studio

While some boutique fitness studios are leaning into intensity, others are finding success with a “come as you are” attitude.

HigherDose, Sephora Partner To Bring Wellness Tech to the Masses

Sephora will now carry 13 products from wellness tech company HigherDose online in both the U.S. and the U.K.

The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating

Founders and executives from the top fitness wearable companies spoke with Athletech News about what's to come.

Jen Aks’ The Power of Gesture Is Healing Through Movement

Inspired by dance, yoga and meditation, The Power of Gesture is a new methodology that helps people translate their emotions into movement.

Product of the Week: The Toe Spacer Ultimate Recovery Kit

The Toe Spacer Ultimate Recovery Kit is a fantastic toolkit for generally neglected feet that will relieve pressure and improve foot health.