Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Product of the Week: Peloton Tread+ Is Premium in Every Way

Peloton's high-end treadmill is absolutely packed with features, but is it worth its premium price tag?

Celeb-Backed Absorption Company Aims To Change the Supplement Game

Ian Somerhalder and Nikki Reed are out to disrupt the $177 billion supplement industry with a line of highly bioavailable products.

Lulelmon men's sneakers and slides

Lululemon Enters Men’s Footwear With Big Ambitions

Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.

TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness

TRX, the leader in functional training, is celebrating those who pursue new health and fitness goals with its latest marketing campaign.

We Tested $1,000 Worth of Tracksmith’s Running Gear – Here’s Our Honest Review

Tracksmith is well known in the running community, and partnerships with Puma and J Crew have helped catapult it into the mainstream.

Pvolve Adds Senior Execs as Franchise Growth Continues

Stacey Heald and former Oura exec Alexis McDowel join Pvolve, a rapidly expanding functional fitness brand.

Barry's members working out inside the studio

Barry’s Expands Internationally, Brings Cycling Class to LA

Barry’s is expanding its Ride x Lift class format to its flagship location in West Hollywood while opening new domestic and global locations.

Oura, Samsung & More: The Smart Ring Era Is Here

Smart rings made waves at CES 2024 as wearable health and fitness becomes more mainstream and high-tech. Can anyone challenge Oura?

CEO Corner: Ginger Ressler on Fabletics’ Activewear Rise

Ginger Ressler co-founded Fabletics in 2013. Since then, the brand has become one of the biggest names in activewear.

Product of the Week: Gainful Personalizes Nutrition Better Than Most

Gainful creates personalized nutrition and supplement packages based on an online quiz, and offers access to registered dietitians.