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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
As Tone House brings its signature Turf Wars event in Toronto, the NYC-based group strength and conditioning brand is eyeing serious growth.
Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.
Momentous' Elite Recovery drink comes after NFL nutritionists experimented with hundreds of product formulations to find the right blend.
Solluna's Glowing Greens powder includes 7 different ingredients for vitality, beauty and health, including cordyceps mushroom.
Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.
Already a hit in Canada for its wellness programming fused with group-based hot and cold therapy, Othership has landed in New York City.
According to the American College of Sports Medicine, Arlington, Virginia, and Washington, D.C., are the fittest cities in America.
Aescape's AI-powered, fully automated massage system is poised to disrupt the labor-intensive spa industry.
The Garmin Venu 3 has one of the best battery lives of any smartwatch on the market, along with a suite of comprehensive health features.
A long-underserved market, menopausal women are demanding more attention and programming, and fitness brands are starting to take note.
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