Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.
Dr. B now has deals with several major fitness brands that allow qualifying Americans to use HSA/FSA funds to pay for memberships and classes.
From better sleep to active-recovery footwear, these five products will help mom get the most out of her wellness journey in 2024.
Life Time is all-in on pickleball, establishing over 600 permanent courts nationwide as the sport grows in popularity.
The class-booking platform's annual awards recognize the top gyms, fitness and wellness studios, and trainers.
Smart ring maker Oura is building an ecosystem dedicated to women’s health, launching features like Pregnancy and Cycle Insights.
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
Pvolve has launched an exclusive fitness bundle and workout calendar curated by Jennifer Aniston, the face of its brand.
Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.
Bioniq uses blood tests and algorithms to develop uber-personalized supplements -- read our honest review to see if they're worth buying.
Sign Up to Our Newsletter
