Success takes the right partner and strong systems.
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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Supernatural has introduced Supernatural Together, a new feature that allows athletes to engage in real-time group workouts.
The Picklr, an indoor pickleball franchise, signed a multi-year agreement with Wingfield to launch an AI coaching platform.
Hyrox has selected Chicago as the host city for its highly anticipated 2024/25 World Championships.
Looking for healthy drink and snack options that will keep you fit throughout the fall? Athletech rounded up the best healthy brands
Therabody continues to innovate, launching a new suite of products that cater to a wide range of wellness needs.
Founded as Drunk Yoga, and since rebranded, The Uplift Center has found particular success in the burgeoning corporate wellness space.
Discover the latest features, design updates, and performance enhancements of the Apple Watch Series 10 in this in-depth review.
Barry’s partners with SmartSweets for a limited-time candy experience across 25+ studios. Enjoy themed workout classes, sweet samples, and fitness swag in LA, NYC, and Chicago.
Lululemon’s 2024 Global Wellbeing Report reveals rising wellness burnout fueled by societal pressure, conflicting advice, and loneliness.
Eight Sleep is at the forefront of the sleep fitness movement, leveraging heating and cooling technology along with data insights.
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