About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Tone House Hosts 7th Annual Turf Wars Competition in NYC

The event, held at Asphalt Green on the Upper East Side, will see up to 150 participants compete to support Special Olympics New York.

Reebok Is All-In on Running, Launching New FloatZig Models

Reebok is expanding its FloatZig line, unveiling the FloatZig X1 for performance road runners and the FloatZig 1 Adventure for outdoor trails.

Vuori activewear brand and two models at the beach

Product of the Week: Is Vuori Pulling Ahead in the Athleisure Race?  

Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.

Apple Makes Fitness Intentions Clear With Latest Watch Updates

New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.

Hyperice Launches Wireless, Ultra-Portable Version of Normatec Boots

Hyperice's Normatec Elite boots are small enough to fit in a tote bag but expand to the size of standard compression boots.

An image depicting four Oura smart rings in different colors.

Samsung Sues Oura Over IP Ahead of Galaxy Ring Launch

Samsung’s lawsuit alleges that Oura’s actions indicate an intention to challenge any new entrants into the U.S. smart ring market.

Hyrox sign at Pier 76 in Manhattan

Hyrox Expands Centr Deal, Signs Puma Following NYC Race

After staging its biggest-ever event in the U.S. at Manhattan’s Pier 76, Hyrox is solidifying its presence as a global […]

VR Fitness Offers Similar Cardio Benefits to Running, Study Finds

A study found that certain VR workouts on the Supernatural app have similar fitness benefits to activities like running and boxing.

Alo Moves To Launch VR Fitness App With Yoga, Pilates & Meditation

Available exclusively on Meta Quest 3, the Alo Moves fitness app allows users to interact with 3D versions of popular fitness coaches.

Women’s Activewear Brand Terez Brings Color & Creativity to MLB Apparel

Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB.