Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Functional fitness brand Pvolve has launched a Lower Back Support Series designed to address the root causes of back pain
Jennifer Morrison is co-founder of Amia, a startup that creates snacks free from migraine triggers like dairy, oats and artificial sweetners.
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
LGBTQ+ founded and led for over 25 years, boutique fitness giant Barry's has been championing inclusivity well before it became fashionable.
The Power Plate Move vibrates up to 40 times per second, making traditional exercises more challenging but also more efficient.
The event, held at Asphalt Green on the Upper East Side, will see up to 150 participants compete to support Special Olympics New York.
Reebok is expanding its FloatZig line, unveiling the FloatZig X1 for performance road runners and the FloatZig 1 Adventure for outdoor trails.
Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.
New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.
Hyperice's Normatec Elite boots are small enough to fit in a tote bag but expand to the size of standard compression boots.
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