About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community

Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club

Product of the Week: Is Supernatural the Best VR Fitness App?

Those looking to add a little magic to their workouts should look no further than the Supernatural app, available on the Meta Quest.

future platform displayed on iPhones

Product of the Week: Is the Future App the Future of Personal Training?

ATN tests and reviews Future, a virtual personal training app with a twist: a real person on the other side of the screen.

Pvolve, HigherDose Partner on Mindfulness Classes

Fitness brand Pvolve has teamed up with at-home wellness tech company HigherDose to offer three new rest and recovery-focused classes.

Plunge Launches Pop-Up Tub To Make Cold Plunging More Accessible

The cold plunge company unveiled its Evolve Series, which includes affordable and portable tub offerings.

Athletic Cosmetic Company Bets Big on Sports Makeup

Athletic Cosmetic Company is eyeing the promising sports and fitness makeup market with products that are sweat and water-resistant.

The 10 Healthiest Cities in the US Based on Overall Wellness

Mindbody and ClassPass released their annual Wellness Index, unveiling the ten healthiest cities in the United States.

Product of the Week: Reebok FloatZig 1 Brings 90s Nostalgia to Running

The Reebok Floatzig 1 shoe brings comfort and a retro aesthetic to the road, but will it hold up run after run?

Centr CRO: Fitness Brands Should Create ‘Emotional’ Connection With Consumers

A former Sony and Activision Blizzard exec, Amy Longhi is helping Centr build out its ecosystem of fitness and wellness products.

Fabletics, Khloé Kardashian Drop Swimwear-Focused Collection

Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.