Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The class-booking platform's annual awards recognize the top gyms, fitness and wellness studios, and trainers.
Smart ring maker Oura is building an ecosystem dedicated to women’s health, launching features like Pregnancy and Cycle Insights.
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
Pvolve has launched an exclusive fitness bundle and workout calendar curated by Jennifer Aniston, the face of its brand.
Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.
Bioniq uses blood tests and algorithms to develop uber-personalized supplements -- read our honest review to see if they're worth buying.
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
Those looking to add a little magic to their workouts should look no further than the Supernatural app, available on the Meta Quest.
ATN tests and reviews Future, a virtual personal training app with a twist: a real person on the other side of the screen.
Fitness brand Pvolve has teamed up with at-home wellness tech company HigherDose to offer three new rest and recovery-focused classes.
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