Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Having originated in 1998 in Los Angeles, the introduction of RIDE x LIFT in Germany marks the brand’s first international expansion
Zepp Health has teamed up with Wild.AI, a women’s wellness app, to launch an integration on Amazfit smartwatches.
Lowes, a popular Swedish fitness influencer, leverages the power of data and personal connection to grow her workout app
Founded by the same team as Drybar, the massage brand offers app-based bookings and customizable service experiences
Experience holistic wellness at Ora Space, a luxury acupuncture studio offering personalized treatments in a serene, spa-like environment.
The weight-loss solutions company is filling the gap between medications and nutrition with its Custom Meal Plans
French Squirrel offers nutrient-dense and delicious options that are vegan, gluten-free, organic and date sugar-sweetened.
Miklu Silvanto, an Apple and Airbnb vet, will oversee the visual design of Oura's hardware and software products.
As Tone House brings its signature Turf Wars event in Toronto, the NYC-based group strength and conditioning brand is eyeing serious growth.
Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.
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