Social Fitness Platform Sweatpals Raises $12M To Fuel the ‘Daylife Movement’
Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.
Equinox Launches Data-Driven Women’s Health & Performance Program
Equinox's new program combines training, diagnostics and wearable data to support female members through every stage of life.
Figs, Set Active Partner on Limited-Edition Activewear Collection
Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.
Hydrow vs. Ergatta: Which Smart Rower Wins at Home?
Ergatta leans into gaming and self-guided progress, while Hydrow doubles down on immersive storytelling and instructor-led workouts.
Omorpho Introduces G-Vest Icon, a Fully Adjustable Weighted Vest
Omorpho has unveiled the G-Vest Icon, an adjustable weighted vest that expands on the brand’s MicroLoad technology for a customizable […]
Is Plunge’s Air Inflatable Cold Plunge Tub Worth Buying? Here’s Our Honest Review
Is the Plunge Air inflatable tub worth buying? We tried the portable, space-saving cold plunge tub -- here's our honest review.
Oura Signs Licensing Agreements With Smart Ring Rivals Following ITC Ruling
The Finnish wearable company has signed new agreements with RingConn and Omate, aiming to establish clearer intellectual property standards in […]
I Tried Prenuvo’s Enhanced Full-Body Scan With MRI & Bloodwork
ATN reviews Prenuvo’s Enhanced Screening, which combines a full-body MRI with bloodwork to create a complete picture of internal health.
Oura Adds Long-Term Stress Tracking, Other Preventive Health Features
Fresh off an $11B valuation, Oura is rolling out updates including a "Cumulative Stress" measurement, along with a redesigned app interface.
Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
