Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The women’s-only lifting concept, co-founded by SculptHouse founder Katherine Mason and Nike trainer Betina Gozo Shimonek, will debut in Dallas in September.
Apothékary has raised $16 million in fresh funding as the herbal tincture brand looks to accelerate retail growth and product innovation.
The platform is launching with 54 development territories across Bodyrok, Bunda and Sweat440.
Leaders from AXLE, Swthz, Solidcore and Jetset Pilates discuss how rising acquisition costs, shifting discovery habits and AI-powered tools are changing the boutique fitness marketing playbook
We've rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more.
We tested the Ninja Creami and the Ninja Creami Swirl frozen dessert makers – here's our honest review of the viral appliances
Activewear giant Lululemon has launched its Summer Series 2026, a season-long program of free fitness experiences across North America.
The first visit to a workout class is often a blur of logistics: finding the locker room, grabbing weights, learning the flow. It rarely gives a good read on why a brand retains clients long-term. I usually test wearables and fitness products for months before judging them, so for Aarmy, I did the same: I...
We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying.
Burn Boot Camp is bringing on global music producer and artist Marshmello as an equity partner, franchise owner and creative lead for music.
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