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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Oura is taking a meaningful step forward in women’s health, expanding its platform beyond cycle tracking into a more comprehensive view of hormonal health across key life stages.
David Lloyd’s acquisition of Aspria offers a closer look at how the European fitness sector is evolving, with Carlsquare’s Arnold Holle predicting some significant changes…
Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model.
After spending three nights at Siro Boka Place in Montenegro, here's our honest review of the luxury wellness resort that starts at $100/night.
From swim goggles and caps to Bluetooth earbuds and more, we've rounded up the best lap swimming accessories and swimwear.
The deal makes more than 1,400 Peloton classes available on Spotify across fitness modalities including strength, Pilates and yoga.
Boutique fitness brand Studio Pilates International has unveiled The Pilates Games, a 100-minute, scored format for reformer-based workouts.
Olly is moving deeper into the microbiome with the launch of Precise Probiotics, a new capsule-based platform designed to push probiotics beyond general digestive health and into more targeted, functional use cases.
The two brands bring one of Olipop’s most recognizable flavors into a functional gummy, marking Gruns’ first CPG collaboration Gruns is partnering with Olipop on…
Curious about what CO2 laser treatments do for the skin? Here's our review of the experience at Dr. Robert Dorfman's NYC clinic.
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