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The Event Fitness & Wellness Owners and Operators Can't Miss.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
SHA, a global health and wellness clinic with locations in Spain and Mexico, has spent more than two decades developing a model built around structured, science-based health optimization.
As Oura pushes beyond consumer wearables into gesture tech, clinical integrations and enterprise partnerships, its latest collaboration with Vida Health signals a broader shift toward continuous, data-driven care.
Whoop's $299 blood-testing panels deepen the company's push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care.
The new rollout will see HigherDose near-infrared and red-light panels installed inside select CorePower Yoga classes.
The "Dancing with the Stars" alum shares her fitness & wellness go-tos, from her brand The Movement Club's latest launch to foolproof protein mixes.
Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership
The athleisure giant continues to refine its footwear strategy, blending performance tech with everyday wearability in two new slip-on silhouettes Lululemon has spent the better…
We've rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more.
The Alo Trail blends performance features with its studio-to-street design ethos as outdoor running and hiking ramp up for summer.
Whether you're building muscle for overall strength or on a GLP-1, we've rounded up the best supplements for strength training.
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