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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Omnigym has partnered with Emmaüs Solidarité to install fitness equipment at a shelter serving more than 200 residents in the French capital.
Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
A new Myzone report shows that gym members across age groups are spending more time working out in lower-to-moderate intensity zones, which it calls "habit and longevity" training.
We reviewed Kineon's Move+ LED & laser therapy device, which promises to relieve joint pain, reduce inflammation & stimulate healing.
Zygo claims to solve one of swimming’s biggest limitations: listening to audio underwater. Here's our honest review of the waterproof Bluetooth earbuds.
TRX is making a bigger push into mainstream retail with a full consumer product line spanning fitness equipment, recovery, apparel and accessories.
Life Time is bringing its in-house fitness competition to North Texas, where its also opening a new studio dedicated to hybrid training.
Amid a crowded market for wellness, Hand & Stone's chief revenue officer Sherrill Kaplan has worked to position the spa brand around a promise for relaxation.
JetSet Pilates has surpassed 400 franchise territories sold, with its newest expansion including a three-unit deal to enter Las Vegas.
Amped Fitness is opening a new Sugar Land, Texas, flagship that may preview the future of the high-value, low-price (HVLP) gym category.
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