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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Studio MDR founder and CEO, Lisa Hirsch-Solomon, has cultivated a transformative fitness culture for Lagree-style workouts
The ORB Sport Smart Mouthguard blends dental protection with advanced data monitoring to transform athletic performance
Eight Sleep has generated buzz in the wellness world for its revolutionary approach to sleep health – read our honest review of the Pod 4.
Zac Clark, founded the Release Foundation to eliminate financial barriers for those who cannot afford treatment for addiction.
Remedy Place, which brands itself as the world’s first social wellness club, has launched its latest location in SoHo, New York City.
The founders of Sage + Sound sat down with Athletech News to discuss the wellness center’s evolving goals and expansion plans.
From Nike’s newest dumbbell launch to protein-packed bread, these strength-focused products will help you build muscle at home.
Centr, the fitness brand founded by Chris Hemsworth, is breaking into the cardio market with a brand-new treadmill line.
Whoop is introducing step count measurement in response to scientific insights about longevity, and user demand.
The Recoil from Aktiv Solutions is more expensive than some suspension trainers, but it comes packed with premium features.
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