Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Hyrox announced GoodLife Fitness, Canada's largest gym brand, as the official title sponsor for Hyrox Toronto 2024 this October.
Smart ring giant Oura will allow French brand Circular to continue selling its smart ring and app in exchange for royalty payments.
Breibart happened upon Pilates decades before it became popular, and has helped drive the workout modality's explosive growth in the U.S.
Backed by former NBA star Stephon Marbury, Chamelo is innovating in the sunglasses space with a fitness-focused pair.
The Wellness Weekend was a holistic health playground, pairing SoulCycle's cult-favorite cycling workout with next-gen recovery experiences.
The best wellness snacks for summer include everything from extra-hydrating beverages to low-sugar candy to high-fiber protein bars.
Functional fitness brand Pvolve has launched a Lower Back Support Series designed to address the root causes of back pain
Jennifer Morrison is co-founder of Amia, a startup that creates snacks free from migraine triggers like dairy, oats and artificial sweetners.
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
LGBTQ+ founded and led for over 25 years, boutique fitness giant Barry's has been championing inclusivity well before it became fashionable.
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