Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Amazfit teams up with Hyrox world champions Meg Jacoby and Hunter McIntyre as brand ambassadors, collaborating to enhance wearables with athlete-driven insights.
Strong New York, the fitness and wellness community founded by Kenny Santucci, will host its eighth annual health and wellness expo
Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer
Discover RISE311, designed for easy digestion with high-quality ingredients like sprouted barley protein and Stevia Reb-M.
Discover Fabletics Men’s new Don Pant, launching Sept 13. Effortlessly transition from casual to dressy with these versatile, stylish, and functional performance pants.
Explore how AthletEX uses fitness partnerships to help former athletes transition into the world of wellness.
Explore The Humane Space app, a unique blend of mindfulness and learning. Perfect for those who want to spark curiosity and introspection.
Hyrox, the competitive fitness racing company, has announced a two-year partnership with Zepp Health Corporation.
It’s never easy to cancel or skip a workout class due to period pain, but U by Kotex is making it easier for women.
As pickleball surges in popularity across the United States, PickleRage, an indoor pickleball club franchise, is capitalizing on the traction
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