Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Myrow Founder Sees Bright Future for Connected Rowing

Gary Simpson created myrow, which offers a 22-inch HD touchscreen that attaches to Concept2 rowers and comes loaded with over 200 workouts.

Product of the Week: NFL’s Nick Bosa Swears by the Hurom H400 Juicer. Should You?

Hurom's premium juicer brings fresh juices, non-dairy milk and more to your kitchen without a daunting cleanup process.

Barry's treadmills

Barry’s Pivots to Co-CEO Model Amid Global Expansion

Barry’s has promoted Jonathan (JJ) Gantt to co-CEO to serve alongside Joey Gonzalez as the popular boutique fitness brand eyes studio growth.

Kenny Santucci’s Strong New York To Host Wellness Retreat 

Strong New York is hosting a winter wellness getaway weekend in New York City, bringing together top brands and industry leaders.

TRX Deepens Commitment to Navy SEAL Foundation

TRX Training will continue to support the Navy SEAL Foundation through donations and exclusive offerings.

We Tried It: How Well Do Dagne Dover Bags Go From the Office to the Gym?

The NYC brand is known for its high-quality, functional bags – we tested out the Dakota + Landon Kit to see if it's worth buying. Here's our honest review.

an aerial shot of a woman receiving a robotic massage from Aescape

Equinox Locations Add Aescape, a Fully Automated Massage Bed

As Aescape looks to disrupt the massage industry with robotic arms, Equinox members in NYC will gain access to a premium recovery tool.

woman uses the ClassPass app on her smartphone

ClassPass Expands Into Food & Beverage in Holistic Wellness Play

ClassPass has unveiled its latest innovation: the integration of food and beverage options into its bookable fitness and wellness experiences.

Therabody Pledges $10M to Scientific Research, Adds Advisors

The investment and formation of a Scientific Advisory Board signal Therabody's commitment to creating scientifically validated products.

Somnee Sleep Headband Maker Hires Tim Rosa as CEO

Tim Rosa, a former Fitbit executive, will look to make Somnee a household name in the world of sleep technology.