Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Newton’s First Launches To Serve Growing Market for Big & Tall Athleisure

Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.

Inside Othership’s Communal Approach to Sauna & Ice Bath Therapy  

Already a hit in Canada for its wellness programming fused with group-based hot and cold therapy, Othership has landed in New York City.

DC Metro Area Is Home to America’s Fittest Cities, Index Finds

According to the American College of Sports Medicine, Arlington, Virginia, and Washington, D.C., are the fittest cities in America.

Aescape Robotic Massage Bed Enters Hotel Wellness

Aescape's AI-powered, fully automated massage system is poised to disrupt the labor-intensive spa industry.

Product of the Week: Garmin Venu 3 Boasts Long Battery Life, Serious Fitness Features

The Garmin Venu 3 has one of the best battery lives of any smartwatch on the market, along with a suite of comprehensive health features.

Fitness Studios Look To Empower Women During Menopause

A long-underserved market, menopausal women are demanding more attention and programming, and fitness brands are starting to take note.

Samsung Launches Smart Ring With Health Features That Rival Oura

The South Korean tech giant is investing in health wellness with the Galaxy Ring, setting up a battle with smart ring leader Oura.

Mindbody Launches Tailored Insurance for Fitness & Wellness Businesses

Designed for fitness and wellness businesses, Mindbody Insurance looks to streamline the process of getting coverage while reducing fees.

an image of AG1's signature powder-based product

These Are 5 of the Best Supplements for Longevity

From magnesium to greens powders, these are some of the top longevity supplements to help you live better, longer.

Xplor Launches Gamification Tools for Boutique Fitness Studios 

The gamification features include in-studio challenges and in-app goal tracking, designed to help boutique fitness brands build community.