About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Five Pillars of Longevity: Science-Backed Habits for a Healthier, Longer Life

A longevity scientist with over 20 years of experience, Dr. Antoun shares his five key pillars for improved longevity.

Hilary Hoffman SOTO method

From Finance to Fitness: Hilary Hoffman on the SotoMethod

The financier-turned-fitness fitness figure has created an efficient and effective workout for a wide range of consumers

Black woman using Theraface wand

Therabody Commits to Skincare Innovation, Introduces TheraFace Depuffing Wand

Therabody has announced its latest innovation, the TheraFace Depuffing Wand, as the company continues to invest in skincare technology.

man and woman sitting down on tennis court

Product of the Week: Racquet Sports Round-Up

Shop the best products for playing racquet sports including clothing, tennis bags, massage guns, and more.

A man practices proper breathwork

How Science-Based Breathing Analysis Can Drive Fitness Insights

The CapnoTrainer Go, a portable device that measures carbon dioxide expenditure, is bringing true breathwork science to the masses

Inside of cycling studio

Barry’s RIDE x LIFT Expands Internationally to Germany

Having originated in 1998 in Los Angeles, the introduction of RIDE x LIFT in Germany marks the brand’s first international expansion

Zepp Health Partners with Wild.AI to Offer Women’s Wellness App

Zepp Health has teamed up with Wild.AI, a women’s wellness app, to launch an integration on Amazfit smartwatches.

Fitness influencer Linn Lowes

How Fitness Influencer Linn Lowes of Athli App Built a Thriving Online Community

Lowes, a popular Swedish fitness influencer, leverages the power of data and personal connection to grow her workout app  

Brittany Driscoll at door of Squeeze

CEO Corner: Co-Founder and CEO of Squeeze Brittany Driscoll

Founded by the same team as Drybar, the massage brand offers app-based bookings and customizable service experiences

luxury acupuncture studio

I Tried Ora Space, the Luxury Acupuncture Studio

Experience holistic wellness at Ora Space, a luxury acupuncture studio offering personalized treatments in a serene, spa-like environment.