Peloton Strategizes as It Announces Selling $1B Shares
The sale of Peloton's Class A common shares will net company approx. $1.07b, & will increase cash flow to compensate for its recent troubles.
Deep Dive: What’s Next for Fitness Industry Post-Pandemic?
Athletech News talks to RunRepeat’s Nick Rizzo about industry winners & what companies to watch to learn what's next for fitness post-pandemic.
Hyperice adds Athlete Investors
Existing investors in Hyperice are Naomi Osaka, Seth Curry, Anthony Davis, Rickie Fowler, DeAndre Jordan, Jarvis Landry, and Patrick Mahomes.
Ergatta & Colin Kaepernick Join to Gamify Fitness
As a special treat, Ergatta members will be able to unlock an exclusive three-month Colin Kaepernick-inspired training program.
Xponential Expanding into LA Fitness, City Sports Club
The Xponential-LA Fitness-City Sports Club deal includes 350+ new locations over 5 years, bringing franchisor's brands to 500+ locations.
Swerve Fitness Launches an Immersive Cycling Experience
Athletech News catches up with Marion Roaman, new Head of Content at Swerve Fitness and Peloton cofounder.
SPAC Speculation Continues for Equinox
Equinox was reportedly in recent talks for an IPO via a merger with the SPAC Ares Acquisition Corporation.
Peloton Accused of Pay Disparity
Other employees indicated that white Peloton team members were getting paid a higher rate, despite less career experience.
Johnson Fitness and Wellness Acquiring All Gym Source Retail Spots
The acquisition will boost the number of Johnson Fitness and Wellness stores to 100 in the US and 365 globally.
Freeletics Launches ‘Strength Gaming’ Experience
Freeletics says that its strength gaming method will offer a fun full-body workout that was chosen by sports scientists.