EGYM Experiences Strong Growth, Expands North American Sales Team in Response

The global fit tech company reports a 200% growth year-over-year

EGYM North America is experiencing rapid growth and is expanding its sales team as a result. The global fitness tech company, with global headquarters in Germany and offices in Denver, Colorado, grew 200% year-over-year and plans to more than double its footprint in North America in the upcoming year.

“EGYM North America has experienced strong growth due to our industry leading technology ecosystem, ‘smart’ workout equipment, strong partner relationships and continued commitment to innovation,” said Dana Milkie, General Manager.

EGYM’s products and services are used in 13,000 gyms, and its Smart Strength and Smart Flex equipment is used in over 2,000 fitness and health facilities.

In response to its growth, EGYM has named Alisa Anderson as Senior Sales Executive of the Western Region. Anderson, who has over 30 years of health and wellness industry experience, will handle EGYM’s commercial and boutique sales teams. 

“Alisa’s deep experience, business development mindset and commitment to helping clubs and studios succeed make her a perfect fit,” noted Milkie of Anderson’s appointment. The fitness and wellness advocate is also an avid traveler who has visited 24 countries, which has shaped her worldview.

In a statement, Anderson said the intersection of technology and fitness is critical to becoming the healthiest version of ourselves. “As a society, we spend countless hours using technology to optimize our daily processes. EGYM uses those same principles to innovate the way we view personal wellness,” Anderson said. 

The fit tech company sees an increase in consumers harnessing technology to support their fitness goals, and has over 3,000 corporate customers with 1.3 million employees served by EGYM Business. 

EGYM secured $41 million last year in a Series E funding round.