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Canyon Ranch Expanding Wellness Ecosystem With Members-Only Clubs



Canyon Ranch Expanding Wellness Ecosystem With Members-Only Clubs

Canyon Ranch Tucson
Canyon Ranch is expanding in Texas with resorts opening in Austin, Houston, and Fort Worth

Canyon Ranch, a resort-spa brand, has announced the addition of urban-based clubs, a digital app, and the opening of a new Austin, Texas, location to its wellness ecosystem.

People doing yoga

The resort wellness brand says its expansion is meant to inspire and enable people to live well via an ‘ecosystem’ of experiences designed to provide guests with a lifetime of guidance. 

Canyon Ranch was noted as a major player in the wellness tourism market, which is expected to grow to $801.45 billion in 2022.

The wellness resort partnered with VICI Properties Inc. to secure up to $200 million in capital to develop the new Austin resort in Texas Hill Country. Construction is expected to start next year, and Canyon Resort plans to open the doors to wellness seekers in 2025. 

The new resort will provide an immersive, all-inclusive wellness destination in the Lone Star State.

Canyon Ranch logo

Canyon Ranch’s long-term dedication to its guests is a true point of differentiation, says Jeff Kuster, CEO of Canyon Ranch. “First and foremost, we exist to help people live better, longer. Expanding access to our resorts with the Austin location is just one part of a broader Canyon Ranch strategy to engage with our guests on a lifetime journey of wellbeing,” said Kuster. 

“Guests will soon be able to begin or continue their wellness experience at our new Canyon Ranch Clubs and be supported by our digital app. The Canyon Ranch ecosystem will surround you with insights, skills and the motivation needed to achieve true transformation. By meeting our guests where they are, Canyon Ranch can seamlessly support them no matter how or where they want to engage with us.”

Canyon Ranch Tucson AZ
Canyon Ranch Tucson, AZ

The new resort in Austin will accompany Canyon Ranch’s existing resort offerings in Tucson, Arizona, Lenox, Massachusetts and Woodside, California. 

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Before arriving at a Canyon Ranch resort, guests meet with a dedicated Wellness Guide to discuss personal wellness goals. The Wellness Guide then chooses experts from a variety of disciplines to form the resort guest’s personal team. The guest will follow a detailed plan of services and experiences to learn new healthy behaviors while enjoying the amenities at Canyon Ranch. 

The Canyon Ranch App, which is currently available to guests at the Tucson, Arizona resort, will allow users to manage their wellness itineraries and book available services, classes, presentations, activities, and dining reservations.

Private memberships will be available through the Canyon Ranch Club, where members will be offered a local team of wellness experts, with exclusive members having access to fitness and spa facilities, an ongoing support system, and coaching. The first Canyon Ranch Club will launch in Fort Worth, Texas in late 2023 followed by Houston, Texas in 2024.

Kuster told Travel Weekly that he believes the membership clubs will create more demand, as they are designed to engage guests once they return home. While he indicated that there are global opportunities for Canyon Ranch, the wellness resort brand will focus on North America.

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