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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.
Luxury fitness brand Equinox is reportedly looking to raise a mix of new debt and preferred equity, including $1.3 billion in private credit.
The Knoxville-based National Fitness Center and its seven clubs will become part of the In-Shape brand, which has 63 California locations.
Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."
From "Shark Tank" concept to TikTok sensation, sports bra SheFit brand is evolving, inviting customers to help it pursue the perfect fit.
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.
Connected fitness companies can use Asensei's Cloud Coach to analyze workout videos, enabling form-tracking and rep-count solutions.
Vitruvian's AI-driven strength trainer requires no installation and is ready to use straight out of the box.
Lauren Weinberg's “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says.
The female-focused fitness and virtual coaching app Fit by Katy, launched by Katy Hearn, has officially been rebranded to Sesh.
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