Is Peloton Trying to Win Back Hearts with a New Heart Rate Band?
The fitness company just introduced a heart rate band as wearable tech is named the #1 fitness trend for 2022.
With days away from Peloton’s next earnings call on February 8th, the interactive fitness company just quietly released a new optical sensor heart rate band.
The new forearm heart rate band, designed to work with Peloton products features interactive components and easy-to-read heart rate zones. Peloton says that the new fitness wearable will help users easily track their Strive Scores.
The band, offered at $90, comes in either small or large sizes.
The heart rate band launch comes after Peloton introduced its first connected strength device, the Peloton Guide, and Peloton Boxing. The company also got Eminem on board as the latest face of Peloton’s featured artist series, where members could participate in Eminem-infused classes, including rides, bootcamps, and boxing.
By offering a wearable that works seamlessly across the family of Peloton products, the fitness company may be trying to keep Pelotoners engaged. While the company has faced significant challenges as of late, Scott Galloway, professor, author, and co-host of Pivot Podcast, recently pointed out that the company has a “rabid consumer base.” That sense of brand loyalty is hard to achieve, and CNN indicates that some Peloton “die-hards” are in it for the long haul.
The latest offering from Peloton comes right as wearable tech was named as the #1 fitness trend for 2022 by the American College of Sports Medicine. At CES 2022, wearable health tech was on full display, with a reported 100+ health companies signed up to exhibit.
In November 2021’s earnings call, CEO John Foley teased that the fitness company would announce new products. “And we’re pushing — we’ve had a lot of fantastic R&D in the hopper for years at this point, and we are super excited to bring it to our members and to expand our opportunity. That’s all I can say right now. But we are a technology and innovation company, and we’re going to show what that means in the coming quarters,” Foley assured on the earnings call.
