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Pitbull Partners with Echelon Fitness
Fitness

Pitbull Is Ready to Ride… with Echelon Fitness

GRAMMY®-winning Artist Partners with Echelon Fitness from Fan to Content Creator and Brand Ambassador.

Staff Editor • Jun 30 2021
Fitness

CycleBar to Debut in New York City with Multiple Former Flywheel Locations

Xponential Fitness brand CycleBar, which is the nation’s largest indoor cycling franchise, announced today it will enter the New York City market for the first time with six studios expected to open over the summer, beginning with a studio in Noho in late June.

Staff Editor • Jun 29 2021
General Platform Woven Technology
Fitness

5 Ingredients for Maintaining Consistency Across Multiple Locations

All business owners are presented with challenges on their journey to growth, but especially franchise owners and operators in the gym and fitness space. Successfully operating multiple locations, whether it’s a handful to a few hundred, presents a unique set of challenges, including providing consistency across all locations.

Cait Downing • Jun 28 2021
TRIPP, a Psychedelic VR Meditation Startup
Wellness

TRIPP, a Psychedelic VR Meditation Startup, Raises $11M

TRIPP is an innovative wellness platform delivering wellness solutions to Fortune 1000 companies, hospitals/clinics, and consumer households through the use of interactive immersive virtual reality (VR) and mobile experiences.

Staff Editor • Jun 28 2021
Xponential Fitness IPO
Finance

After the Pandemic Halted Original Plans, Xponential Fitness Files for IPO

Xponential Fitness, Inc., owner of franchised boutique fitness brands, filed on Friday with the SEC to raise an estimated $100 million.

Staff Editor • Jun 26 2021
Dick’s Sporting Goods
Finance

Dick’s Sporting Goods Looks Ahead Focusing on Stores, Digital Experience, Personalization

Dick’s Sporting Goods is not only aggressively building new locations but also testing a line of House of Sport experiential stores.

Staff Editor • Jun 23 2021
Reebok new look
Fashion

Reebok Gets a Refresh. Will it Work?

Adidas, which acquired Reebok in 2006 for $3.8B, has plans to sell off the brand in the near future driven by continued underper...

Staff Editor • Jun 21 2021
Messenger[AI] Receptionist
Tech

The Makers of Messenger[AI] Say It Can Do All the Work of a Full-Time Receptionist

Mindbody is marketing Messenger[AI] to small-to-medium-sized fitness businesses as a solution that takes the place of a receptionist.

Nick Keppler • Jun 21 2021
Les-Mills
Fitness

Les Mills Recommends Gyms To Go Digital

The Les Mills CEO warns that businesses in the fitness space don’t have the luxury of hoping for a return to life as it was pre-pandemic.

Nick Keppler • Jun 21 2021
Is
Fitness

Is “Basement Burnout” Real? And if so, What Does it Mean for the Fitness Industry?

68 percent of Americans feel their fitness regimen during the pandemic was less effective and disciplined compared to prior workouts.

Staff Editor • Jun 15 2021
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