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Fitness

Peloton Introduces a New Protection Plan in a Move that May Help Expand its Community

The new Peloton protection plan comes just as the fitness giant updated its pricing to hopefully attract new consumers. 

Courtney Rehfeldt • Apr 19 2022
Peloton-new-pricing-to-reduce-barriers-to-entry.jpg
Finance

Breaking: Peloton Updates Pricing to ‘reduce barriers to entry’

Part of new CEO Barry McCarthy’s vision, Peloton’s announcement to update pricing & reduce barriers to entry will take effect Thursday.

Courtney Rehfeldt • Apr 14 2022
Peloton-CEO-Blackwells-news
Finance

Peloton’s New CEO is More of the Same, Says Blackwells Capital – Again Urges Board to Sell Fitness Company

Blackwells Capital questions if Barry McCarthy was properly vetted for the position as Peloton’s new CEO & Foley is still a 'distraction.'

Courtney Rehfeldt • Apr 13 2022
TeamUp-raises-funds-for-Ukraine-news.jpg
Fitness

TeamUp Studios Raise Funds for Ukraine: A Success Story of Donation-Based Classes

TeamUp studios found the donation-based classes successful both in terms of raising funds for Ukraine and as creative marketing campaigns.

Elizabeth Ostertag • Apr 13 2022
IRONMAN-Group-Wahoo-partnership-news
Tech

The IRONMAN Group & Wahoo Team Up to Take Over Connected Fitness

The partnership makes Wahoo the Official Technical Partner for all brands under The IRONMAN Group portfolio.

Candace Cordelia Smith • Apr 13 2022
Dr-Emily-Splichal-headshotcloseup-for-exclusive-interview-by-Athletech-News.jpg
Fashion

CEO Corner: Dr. Emily Splichal, the Mind Behind Naboso, Explains it All About Foot Health

Fortunately for Athletech News, Dr. Emily Splichal was more than willing to guide us through the origin story of her career and Naboso.

Candace Cordelia Smith • Apr 13 2022
ORANGETHEORY-flagship-NYC-location-news.jpg
Fitness

Orangetheory Fitness Launches Flagship Location in NYC

The flagship NYC studio will also have a street-level retail store where Orangetheory will sell co-branded merchandise.

Courtney Rehfeldt • Apr 12 2022
Blink-Fitness-COVID-19-report-news
Finance

Post-COVID Report: Blink Fitness Announces Best Sales Month in Company’s History

Blink Fitness says that during the COVID-19 pandemic, it was able to keep its members committed to fitness.

Courtney Rehfeldt • Apr 10 2022
Dwayne-Haskins-of-Pittsburgh-Steelers-dead.jpg
Fitness

Dwayne Haskins, Pittsburgh Steelers QB, Dead at 24

Dwayne Haskins was hard at work on his fitness routine during the 2020 offseason. FanDuel said he was possibly in the best shape of his career

Courtney Rehfeldt • Apr 09 2022
Lizzo-Yitty-Fabletics-line-story-by-Athletech-News.jpg
Fashion

Lizzo Makes Moves with Fabletics, Promotes Self-Love with Yitty

Lizzo has been promoting Yitty, which she says will embrace curves & contours, on her Instagram page, revealing some of her favorites.

Courtney Rehfeldt • Apr 07 2022
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