Fitness Business Why Bank of America Is Betting on the Running Boom Ani Freedman Published: October 20, 2026 Share on Facebook Share on Twitter Share via Email Participants running the 2024 Bank of America Chicago Marathon (credit: Peter Serocki/shutterstock.com) Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers,… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Data Gen Z Millennials running