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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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Fitness

Coaches Corner With Carl Hardwick: Resistance Training To Maintain Strength & Longevity

We lose 30% of our muscle mass by age 80. To offset that, incorporate this simple approach to resistance training in every program you design.

Carl Hardwick • Jul 21 2023
Reviews

The 25 Best Self-Care Gifts of the Summer for Fitness & Wellness Fanatics

On the hunt for the best self-care gifts? Athletech News rounded up 25 products that will elevate and enhance your life.

Elizabeth Ostertag • Jul 21 2023
Fitness

Chris Hemsworth’s Fitness App Centr Eyes US Centralization of Workforce

The strategic decision will consolidate and connect key Centr roles to its Los Angeles headquarters.

Courtney Shapiro • Jul 20 2023
Fitness

Sweat and Tonic Brings Luxury to Group Fitness With New Toronto Location

The upcoming Sweat and Tonic location boasts over 205 classes per week and features state-of-the-art studios powered by Technogym.

Courtney Rehfeldt • Jul 20 2023
man looks at a digital fitness leaderboard
partnership

EGYM Takes Interactive Fitness to New Heights With Gameday

Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.

Courtney Rehfeldt • Jul 20 2023
Tech

The Gamification of Fitness: From Leaderboards to Enchanted Forests

Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.

Courtney Rehfeldt • Jul 20 2023
Fitness

Pure Barre Doubles Down on Strength Training With New Weight-Based Class

The new offering from Pure Barre comes as strength training and weight lifting have soared in popularity recently.

Courtney Rehfeldt • Jul 19 2023
Tech

Noom Names Geoff Cook CEO as it Enters Weight Loss Meds Sector

Noom co-founder Saeju Jeong will continue as the wellness company's executive chairman of the board after serving as CEO for 16 years. 

Courtney Rehfeldt • Jul 19 2023
Tech

CEO Corner: Kim Walsh of Practice Better on Fixing Fragmentation in Health & Wellness

The Practice Better CEO spoke about the platform's goal to build an "all-in-one" solution for health and wellness professionals.

Elizabeth Ostertag • Jul 19 2023
Fitness

Peloton Teams Up With Liverpool FC for Special Fitness Content

The deal with Liverpool comes as Peloton reports strong subscriber growth in the U.K. amid its push into international markets.

Courtney Rehfeldt • Jul 19 2023
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