ABC Fitness Takes Important Step With Glofox-Trainerize Integration

The integration shows ABC is making tangible progress on its new strategic plan to offer tailored services to all segments of the fitness industry

ABC Fitness Solutions announced the integration of its Glofox and Trainerize platforms, a combination that makes it easier for boutique studios and gyms to offer one-on-one coaching services to their members.

The integration is part of ABC’s new corporate identity and strategic plan, unveiled during IHRSA 2023 in San Diego. 

ABC acquired Glofox in 2022. Glofox offers an all-in-one software program for boutique gyms and studios that provides advanced booking, management, sales and marketing tools.

Trainerize, which ABC acquired in 2020, provides software that allows personal trainers and fitness businesses to engage with members. Trainerize allows trainers to connect with clients through fitness, nutrition and habit coaching features as well as in-app messaging and progress tracking. 

With the integration, boutique studios and gyms using Glofox will now be able to offer Trainzerize tools like digital coaching, nutrition advice and personal training workouts to their members. They’ll also be able to create additional revenue streams by offering their members premium-tier memberships, digital-only memberships and virtual, one-on-one coaching options.

Conor O’Loughlin, President of ABC Glofox, told Athletech News the integration makes strategic sense since studios and gyms are looking to offer more coaching and lifestyle options to their members.

“Glofox is strong on the operator side and the business processes side, while Trainerize offers the one-to-one element, so it’s complimentary,” O’Loughlin said.

Operators using Glofox will have their client data synced in real-time to Trainerize, meaning they no longer need to maintain data in both systems. 

“At ABC, our vision is to turn fitness visions into seamless realities,” O’Loughlin said. “The seamlessness is important for us, since you’re able to offer operators and their members a single pane of glass.”

The Glofox-Trainerize integration shows ABC is making tangible progress on its new strategic plan to offer tailored services to all segments of the fitness industry.

“The Glofox-Trainerize integration is the first example of us fulfilling that promise, so it’s an important milestone.” Michelle Slade, ABC Fitness chief brand officer, told ATN.

So far, the integration has been appreciated by fitness operators.

“Since the initial launch, we’ve gotten an incredible market reaction from customers,” O’Loughlin said.