BowFlex is targeting younger consumers with colorful new branding and a new message, "Move to What Matters to You."
The Beachbody Company, which now does business as BODi, has stated its commitment to becoming cashflow positive.
Propel Fitness Water and Jordan will look to inspire and unlock barriers to fitness and wellness in communities across the nation
Love it or hate it, easy aerobic work, or cardio, is essential for health and longevity. Here’s a progressive approach to programming it.
The Body20 biohacking approach of 20-minute electrical muscle stimulation workouts is striking a chord with franchisees across the country.
The airport gym and wellness center includes complimentary showers as well as clothing and shoe rentals for each visit.
The mental health platform will explore in-person clinical care, increased substance use disorder support and employee assistance programs.
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.
VSL CEO Jim McClafferty talks to Athletech News about the popularity of boxing and his advice to fitness franchises and gyms.
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